Consumer behavior saw many changes and adaptations as Covid-19 swept the U.S. in 2020. During the first few weeks of the pandemic, consumers began stocking up on groceries and other household items. For weeks many grocery stores were left with empty shelves, unable to serve consumers who hadn’t been a part of that initial wave of panic buying. Out of stocks lead to lost sales and cause shopper frustration, but with such an unforeseen increase in sales, these grocery stores were left to wait for new inventory.

During early pandemic buying, frozen food sales nearly doubled and continued at a 30% to 40% increase in the months to follow. Frozen foods have become a pandemic staple in many homes, bringing in $65.1 billion in retail sales in 2020, a 21% increase compared to a year ago.  

Throughout the pandemic, consumers began to enjoy more family meals at home. Shoppers are looking for meal plans, culinary creativity, and convenient, cost-effective solutions; the frozen food aisle has now become a source for breakfast, lunch, dinner and more for many consumers. Amid the pandemic, the share of customers who consume frozen food daily or every few days rose from 35% in 2018 to 39% in 2020, and there’s no sign of this demand slowing down.

Such sudden increases in sales in one particular category pose a potential challenge to independent grocery stores regarding inventory. Retail solutions can gather inventory data in a fast and efficient manner, allowing the retailer to stay ahead of inventory needs and avoid stockouts wherever possible.

Ravyx ne se contente pas de connecter les magasins à la technologie ; nous aidons les détaillants en alimentation à offrir plus de valeur à leurs clients grâce à l'innovation. Qu'il s'agisse de solutions complètes de vente au détail, de commerce électronique, d'outils de gestion de back-office, d'automatisation, de matériel et de périphériques, Ravyx conçoit, met en œuvre et déploie des systèmes qui permettent d'économiser de l'argent et de rendre les clients heureux.

En savoir plus sur les innovations de Ravyx dans le domaine de la vente au détail et sur la manière dont elles peuvent aider votre magasin à répondre à tous les besoins de vos clients.