Millions of shoppers are walking into stores with preloaded OTC funds. Are you ready to capture that spend? Discover how you can serve more shoppers, simplify compliance, and unlock new revenue with fully integrated OTC processing, built directly into your POS.
Over-the-counter (OTC) benefits are transforming how shoppers pay for everyday essentials. With Medicare Advantage and other healthcare programs offering preloaded funds, more customers are entering stores with dedicated dollars to spend on eligible items.
For retailers, this represents a new revenue stream, but only if your systems are ready to support it.
OTC (over-the-counter) benefits are preloaded funds provided through programs like Medicare Advantage and Medicaid. These funds allow shoppers to purchase eligible health and wellness products in-store using a benefit card.
Eligible items typically include everyday health and wellness products such as pain relief, vitamins, first aid supplies, and cold and flu remedies. Eligibility can vary by provider and program, which is why real-time validation at checkout is critical.
When a shopper uses an OTC benefit card, the system must identify which items in the basket are eligible and process payment accordingly. With an integrated solution, this happens automatically within the POS—no manual steps required.
Standalone solutions often require separate systems, manual item checks, or additional steps at checkout. Integrated OTC works directly within your POS to validate items in real time, streamline transactions, and reduce the risk of errors or compliance issues.
Ravyx supports a wide range of OTC and benefit providers, including major industry networks. Because integrations can vary by region and retailer setup, we recommend connecting with our team to confirm compatibility with your current environment.
In most cases, OTC can be enabled within your existing POS environment, depending on your current setup. Our team will assess your system and outline any requirements to ensure a smooth implementation.
