{"id":348,"date":"2023-09-13T13:10:29","date_gmt":"2023-09-13T13:10:29","guid":{"rendered":"http:\/\/stcr.test\/videos\/autem-dignissimos-quia-dolorum-et-quia\/"},"modified":"2024-10-30T00:08:43","modified_gmt":"2024-10-30T00:08:43","slug":"what-grocery-shopping-habits-set-each-generation-apart","status":"publish","type":"post","link":"https:\/\/ravyx.com\/fr_ca\/what-grocery-shopping-habits-set-each-generation-apart\/","title":{"rendered":"What Grocery Shopping Habits Set Each Generation Apart?"},"content":{"rendered":"\n

Technology has changed dynamically since some adults began grocery shopping\u2026 and technology in supermarkets is only\u00a0picking up steam\u00a0and evolving<\/a> as shoppers’ needs change and grow!<\/p>\n\n\n\n

Your store likely serves customers of all ages with many different opinions on the best way to fill their pantries. So when you\u2019re thinking about the best way to serve your shoppers, knowing more about your largest demographics can help you understand where to keep your attention. <\/p>\n\n\n\n

Should you incorporate more self-checkout<\/a> machines, or shift your focus to developing your store\u2019s online ordering platform<\/a>? Will your shoppers find a badger robot<\/a> exciting and innovative? These are the questions many grocers are asking when integrating technology into their stores. <\/p>\n\n\n\n

While we often stereotype younger adults as technology-reliant and older adults as \u201cold school,\u201d nothing defines customer behavior like good old-fashioned research. Here are some numbers and preferences that define each of the four generations that make up the majority of today\u2019s consumers. <\/p>\n\n\n\n

A Guide to Grocery Shopping Trends by Generation<\/h2>\n\n\n\n

GEN ALPHA Shopping Habits (2013-2025)<\/h3>\n\n\n\n

While not necessarily moneymakers, Gen Alpha appears to have quite the impact on where and how money is spent in the house. According to a survey of parents, this gateway generation impacts almost half (49%) of household spending. That’s a lot for a generation who at its oldest is around 13.<\/p>\n\n\n\n

According to the same survey, published exclusively in Fast Company<\/a>, Gen Alphas\u2019 favorite stores are similar to their parents\u2019: Walmart, Amazon, and Target top the list. <\/p>\n\n\n\n

Sociologist Mark McCrindle, who is credited with coining the term, Gen Alpha, said the group already has brand influence beyond its years, with habits that may change the landscape.<\/p>\n\n\n\n

“By 2029, when the oldest Gen Alphas enter into adulthood and the youngest Gen Alphas reach the age of five, their economic footprint will reach more than $5.46 trillion,” McCrindle wrote in a recent report<\/a>. “This means that organizations today should be thinking about the future consumer in Gen Alpha.”<\/p>\n\n\n\n

GEN Z Shopping Habits (1997-2012)<\/h3>\n\n\n\n

We often think of Gen Z as kids. However, the oldest Gen Z-ers turn 26 in 2023 and have been active grocery shoppers for years. <\/p>\n\n\n\n

Behaviorally, the main statistic that sets this generation apart is that they\u2019re the demographic that does the most grocery shopping at mass stores like Walmart. 76% reported<\/a> using this retail option, a slight margin over 71% who use supermarkets. <\/p>\n\n\n\n

This generation is defined by their relationship with technology. This is represented when we look at the statistics of digital coupons and social media usage. <\/p>\n\n\n\n

They are the most likely<\/a> to browse digital coupons while shopping in-store, and the most likely to use social media<\/a> deals and coupons in their food purchasing. Moreover, shoppers in this age range are most likely to place online orders using their phones<\/a> over other forms of technology like tablets, but still overwhelmingly prefer to use computers. <\/p>\n\n\n\n

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