{"id":1756,"date":"2023-10-17T19:31:41","date_gmt":"2023-10-17T19:31:41","guid":{"rendered":"https:\/\/stcr.dev.dquinn.net\/?p=1756"},"modified":"2024-04-16T19:39:40","modified_gmt":"2024-04-16T19:39:40","slug":"pandemic-isnt-over-yet-everything-about-change","status":"publish","type":"post","link":"https:\/\/ravyx.com\/fr_ca\/pandemic-isnt-over-yet-everything-about-change\/","title":{"rendered":"The Pandemic isn\u2019t Over Yet, but Everything is About to Change"},"content":{"rendered":"

For the past year, grocery retailers have been operating in a landscape that isn\u2019t sustainable. Shoppers have been maximizing their buying at primary stores with large basket sizes and fewer trips \u2014 with the intention of spending as little time as possible in stores. They have even readily bought substitutes when preferred products weren\u2019t available.<\/p>\n\n\n\n

As pandemic concerns wane, shoppers will almost certainly gravitate back to visiting multiple food stores and frequenting restaurants again. Their lifestyles will get busier as they spend more time in public places. They may even ease up on using e-commerce. These changes will make it hard for grocers to retain the high shares of wallet of the pandemic period.<\/p>\n\n\n\n

That\u2019s why food retailers need to take advantage of a one-time opportunity to solidify customer relationships before everything changes. There\u2019s an opening to retain as much of each shopper\u2019s pandemic-era business as possible. However, it won\u2019t happen through traditional approaches that seek to permanently cement loyalty. Rather, the imperative is to enhance customer relationships to earn the shopper\u2019s business every day.<\/p>\n\n\n\n

Here are some important ways to achieve this goal:<\/strong><\/p>\n\n\n\n

\u00b7 Enhancing Communications:<\/strong> The pandemic showed us the importance of being able to know shoppers and communicate through timely messages. \u201cWe now have toilet paper available.\u201d \u201cSenior shopping hours are 7 am to 8 am.\u201d Messaging will be just as important as we move beyond the pandemic. However, changing shopper behaviors will require new types of messaging. There are no good excuses for failing to know and appropriately connect with customers.<\/p>\n\n\n\n

\u00b7 Enabling Personalization:<\/strong> Shoppers increasingly expect personalized outreaches. Vegetarians aren\u2019t looking for special offers on beef burgers. Consumers have become accustomed to personalized messages from online retailers like Amazon and they want the same from their primary food stores. A retailer\u2019s goal is to get shoppers to identify themselves \u2014 which leads to capturing transaction data and building shopper analytics. That is the prerequisite for creating the right marketing and experiences for each shopper \u2014 a strategy that will be more important going forward.<\/p>\n\n\n\n

\u00b7 Embracing Technology:<\/strong> Traditional food retailers aren\u2019t technology companies, but increasingly they need to think like those companies. Retailers need to become more tech-savvy at a time when Amazon is accelerating its efforts in the food retail space. Grocery retailers will need to leverage technology to achieve their most important customer-focused strategies, including personalization and multi-channel selling. Multi-channel requires seamless integration between different systems to create a flawless experience for shoppers in whichever ways they choose to engage \u2014 from online to in-store to curbside pickup.<\/p>\n\n\n\n

\u00b7 Mastering Outreach Channels:<\/strong> Retailers that don\u2019t message in each shopper\u2019s preferred communications channel \u2014 such as text or email \u2014 might as well not message at all. Retailers also need to leverage the best communications strategies for each channel. For example, emails can contain several message points and product offers, but texts need to be shorter.<\/p>\n\n\n\n

\u00b7 Prioritizing Lifetime Value:<\/strong> Customer engagement is a journey. Retailers need to consider the lifetime value of each shopper. The college student who only buys a few items each week from a food retailer may not be a big spender now, but one day he or she may be buying for a family. Lifetime value looks beyond a single transaction by recognizing that each transaction leads to the next one.<\/p>\n\n\n\n

This is the time for retailers to get customer relationships right. AppCard<\/a> supports this imperative through an advanced customer retention platform that delivers actionable and customized marketing campaigns. However, even the best industry solutions require strategic approaches from retailers.<\/p>\n\n\n\n

It is easier to prevent customer churn than it is to bring customers back later.<\/p>\n\n\n\n

If customers do leave, it\u2019s important to think strategically \u2014 not emotionally \u2014 about why that may have been the case, and how to bring them back.<\/p>\n\n\n\n

Save the emotion part for driving positive shopper emotions in the first place so customers remain engaged. Reach out to sales@ravyx.com<\/a> to learn more about how we can help.<\/p>\n\n\n\n

– Yair Goldfinger – CEO of AppCard <\/p>","protected":false},"excerpt":{"rendered":"

For the past year, grocery retailers have been operating in a landscape that isn\u2019t sustainable. Shoppers have been maximizing their buying at primary stores with large basket sizes and fewer trips \u2014 with the intention of spending as little time as possible in stores. They have even readily bought substitutes when preferred products weren\u2019t available. […]<\/p>\n","protected":false},"author":4,"featured_media":2364,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,5],"tags":[],"class_list":["post-1756","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-specialty-retail"],"acf":[],"yoast_head":"\nThe Pandemic isn\u2019t Over Yet, but Everything is About to Change<\/title>\n<meta name=\"description\" content=\"For the past year, grocery retailers have been operating in a landscape that isn\u2019t sustainable. 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