{"id":1754,"date":"2023-10-17T19:30:09","date_gmt":"2023-10-17T19:30:09","guid":{"rendered":"https:\/\/stcr.dev.dquinn.net\/?p=1754"},"modified":"2024-04-16T19:39:40","modified_gmt":"2024-04-16T19:39:40","slug":"paper-coupon-decline-allows-grocers-personalize-shopper-relationships","status":"publish","type":"post","link":"https:\/\/ravyx.com\/fr_ca\/paper-coupon-decline-allows-grocers-personalize-shopper-relationships\/","title":{"rendered":"Le d\u00e9clin des coupons papier permet aux \u00e9piciers de personnaliser la relation avec leurs clients"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Il n'est pas surprenant que les jeunes consommateurs soient plus susceptibles d'utiliser les outils d'achat num\u00e9riques, mais selon une nouvelle \u00e9tude, l'utilisation des e-coupons par tous les consommateurs a \u00e9clips\u00e9 les coupons papier pour la premi\u00e8re fois. Les coupons physiques ont connu un long d\u00e9clin, les coupons envoy\u00e9s par la poste restant souvent inutilis\u00e9s. Cependant, la disparition imminente du d\u00e9coupage traditionnel de coupons signifie que les d\u00e9taillants peuvent cibler plus efficacement les acheteurs et leur proposer des \u00e9conomies et une augmentation des ventes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.grocerydive.com\/news\/digital-overtakes-paper-as-consumers-preferred-coupon-type-survey-finds\/598879\/\" target=\"_blank\" rel=\"noreferrer noopener\">Des recherches r\u00e9centes montrent<\/a>&nbsp;69% des acheteurs de la G\u00e9n\u00e9ration X et 58% des baby-boomers interrog\u00e9s utilisent activement les coupons num\u00e9riques.&nbsp;<a href=\"https:\/\/www.grocerydive.com\/news\/print-coupons-continue-to-decline-report-says\/559905\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u00e9tude similaire de 2019<\/a>&nbsp;ont constat\u00e9 que 43% de tous les acheteurs recherchaient encore des coupons papier avant de faire leurs courses, mais en seulement un an, ce chiffre a chut\u00e9 \u00e0 mesure que les acheteurs se sont familiaris\u00e9s avec les outils num\u00e9riques. Aujourd'hui, 94% des acheteurs de la g\u00e9n\u00e9ration X et 86% des baby-boomers recherchent les promotions personnalis\u00e9es que les coupons num\u00e9riques et les programmes de fid\u00e9lit\u00e9 des magasins proposent.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ce niveau de personnalisation est une des raisons principales de la popularit\u00e9 des coupons num\u00e9riques. Au lieu de chercher dans un courrier papier ou une publicit\u00e9 ins\u00e9r\u00e9e dans un journal les articles en promotion, les consommateurs peuvent laisser les promotions venir \u00e0 eux. De nombreux \u00e9piciers ont constat\u00e9 que la publicit\u00e9 num\u00e9rique est plus efficace pour atteindre les clients, probablement parce que la diffusion des journaux et la pertinence du courrier physique ont diminu\u00e9 dans notre soci\u00e9t\u00e9.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La tendance est une excellente nouvelle pour les \u00e9piceries qui mettent en \u0153uvre des solutions de vente au d\u00e9tail intelligentes. Ces solutions soutiennent le commerce omnicanal et permettent aux d\u00e9taillants de cr\u00e9er des promotions directement inform\u00e9es par le comportement des acheteurs. Les coupons num\u00e9riques offrent des promotions cibl\u00e9es qui sont beaucoup plus susceptibles d'\u00eatre utilis\u00e9es. Si votre acheteur ach\u00e8te fr\u00e9quemment de la nourriture pour chats, par exemple, vous pouvez lui proposer des coupons num\u00e9riques cibl\u00e9s pour sa marque habituelle en guise de r\u00e9compense de fid\u00e9lit\u00e9 ou lui pr\u00e9senter de nouveaux produits auxquels l'acheteur n'aurait peut-\u00eatre pas pens\u00e9. Alors que la popularit\u00e9 des coupons imprim\u00e9s est en chute libre, 80% des acheteurs d\u00e9clarent que les coupons num\u00e9riques ont chang\u00e9 leur comportement, entra\u00eenant des ventes plus imm\u00e9diates et l'essai de nouvelles marques. Faire des \u00e9conomies est toujours une tendance \u2013 les d\u00e9taillants ont simplement de nouveaux outils pour offrir des \u00e9conomies d'une mani\u00e8re plus percutante.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Votre \u00e9picerie adopte-t-elle les coupons num\u00e9riques ?&nbsp;<a href=\"https:\/\/ravyx.com\/fr_ca\/innovation-retail\/\" target=\"_blank\" rel=\"noreferrer noopener\">Connectez-vous avec Ravyx<\/a>&nbsp;pour en savoir plus sur la mani\u00e8re dont les coupons num\u00e9riques, les programmes de fid\u00e9lit\u00e9 et d'autres outils d'engagement des clients peuvent augmenter \u00e0 la fois les \u00e9conomies des clients et les marges b\u00e9n\u00e9ficiaires des magasins.<\/p>","protected":false},"excerpt":{"rendered":"<p>It is not surprising that younger consumers are more likely to use digital shopping tools, but according to a new study, e-coupon use among all consumers has eclipsed paper coupons for the first time ever. Physical coupons have seen a long decline, with mailed coupons often going unused. However, the impending demise of traditional coupon [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":2364,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3,1],"tags":[],"class_list":["post-1754","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-grocery","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Paper Coupon Decline Allows Grocers to Personalize Shopper Relationships<\/title>\n<meta name=\"description\" content=\"It is not surprising that younger consumers are more likely to use digital shopping tools, but according to a new study, e-coupon use among all consumers has eclipsed paper coupons.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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