{"id":1736,"date":"2023-10-17T19:06:15","date_gmt":"2023-10-17T19:06:15","guid":{"rendered":"https:\/\/stcr.dev.dquinn.net\/?p=1736"},"modified":"2024-04-16T19:39:41","modified_gmt":"2024-04-16T19:39:41","slug":"want-your-customers-spend-more-embrace-and-optimize-omnichannel","status":"publish","type":"post","link":"https:\/\/ravyx.com\/fr_ca\/want-your-customers-spend-more-embrace-and-optimize-omnichannel\/","title":{"rendered":"Vous voulez que vos clients d\u00e9pensent plus ? Adoptez et optimisez l'omnicanal"},"content":{"rendered":"<p>Aujourd'hui, de nombreux \u00e9piciers connaissent l'importance de l'achat omnicanal en tant qu'outil permettant d'offrir la meilleure exp\u00e9rience client. Mais au-del\u00e0 de la commodit\u00e9, l'omnicanal a fait ses preuves en tant que moyen d'augmenter le montant des d\u00e9penses des clients pour leurs achats, faisant d'un \u00e9quilibre entre les achats en magasin et en ligne une voie vers des profits plus \u00e9lev\u00e9s.<\/p>\n\n\n\n<p>Selon un rapport r\u00e9cent,&nbsp;<a href=\"https:\/\/www.grocerydive.com\/news\/omnichannel-consumers-spend-up-to-20-more-report-finds\/602350\/\" target=\"_blank\" rel=\"noreferrer noopener\">consommateurs omnicanaux<\/a>&nbsp;d\u00e9pensent jusqu'\u00e0 20% de plus que ceux qui n'ach\u00e8tent qu'en magasin. Mais le rapport note \u00e9galement que jusqu'\u00e0 50% des acheteurs qui essaient le shopping en ligne ne le font qu'une fois, puis l'abandonnent au profit du shopping en magasin.&nbsp;<\/p>\n\n\n\n<p>La cl\u00e9 pour conserver ces clients est d'attirer leur attention au cours des premiers mois d'engagement num\u00e9rique. Les acheteurs qui effectuent sept achats au cours des trois premiers mois en tant que clients en ligne sont trois fois plus susceptibles de poursuivre leurs achats en ligne \u00e0 long terme.<\/p>\n\n\n\n<p>Alors, qu'est-ce qui fait que les acheteurs reviennent aux achats en ligne et omnicanaux ? La combinaison d'une ex\u00e9cution solide, d'exp\u00e9riences personnalis\u00e9es et de programmes d'achat qui&nbsp;<a href=\"https:\/\/risnews.com\/3-ways-retain-online-grocery-shoppers-beyond-pandemic\" target=\"_blank\" rel=\"noreferrer noopener\">apporter de la valeur au client<\/a>. Les acheteurs en ligne peuvent \u00eatre rebut\u00e9s par un d\u00e9calage entre ce qui est indiqu\u00e9 comme \u00e9tant disponible en ligne et ce qui se retrouve effectivement dans leurs sacs lors de l'enl\u00e8vement ou de la livraison. Il est donc essentiel de mettre en place de solides strat\u00e9gies de traitement des commandes pour \u00e9viter de perdre la confiance des clients.<\/p>\n\n\n\n<p>Les magasins peuvent \u00e9galement utiliser les donn\u00e9es des acheteurs pour proposer une exp\u00e9rience personnalis\u00e9e avec des offres et des suggestions de produits, de sorte que les acheteurs ne se sentent pas simplement \u00e0 l'aise lorsqu'ils ach\u00e8tent en ligne. S'ils d\u00e9couvrent une valeur ajout\u00e9e \u00e0 chaque \u00e9tape, ils sont plus susceptibles de revenir et de d\u00e9penser davantage.<\/p>\n\n\n\n<p>Votre magasin envisage-t-il d'ajouter une exp\u00e9rience d'achat omnicanale ? Le succ\u00e8s commence par les fondations solides d'une solution de vente au d\u00e9tail intelligente. Ravyx poss\u00e8de la technologie qui rend les achats en magasin et en ligne transparents, coh\u00e9rents et gratifiants pour les clients. En savoir plus sur notre&nbsp;<a href=\"https:\/\/ravyx.com\/fr_ca\/innovation-retail\/\" target=\"_blank\" rel=\"noreferrer noopener\">solutions intelligentes pour la vente au d\u00e9tail<\/a>, et pr\u00e9parez votre magasin \u00e0 accueillir davantage d'acheteurs.<\/p>","protected":false},"excerpt":{"rendered":"<p>Today, many grocers know the importance of omnichannel shopping as a tool for delivering the best customer experience. But, beyond convenience, omnichannel has proven itself as a way to increase how much customers spend on their purchases, making a balance of in-store and online shopping a path to higher profits. According to a recent report,&nbsp;omnichannel [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":2364,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1736","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Want your Customers to Spend More? 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