{"id":1714,"date":"2023-10-17T18:19:06","date_gmt":"2023-10-17T18:19:06","guid":{"rendered":"https:\/\/stcr.dev.dquinn.net\/?p=1714"},"modified":"2024-04-16T19:39:55","modified_gmt":"2024-04-16T19:39:55","slug":"2-technologies-building-physical-meets-digital-store","status":"publish","type":"post","link":"https:\/\/ravyx.com\/fr_ca\/2-technologies-building-physical-meets-digital-store\/","title":{"rendered":"Deux technologies n\u00e9cessaires pour cr\u00e9er le magasin physique-num\u00e9rique parfait"},"content":{"rendered":"<p>On parle beaucoup aujourd'hui de commerce de d\u00e9tail omnicanal et de cr\u00e9ation d'une exp\u00e9rience d'achat physique, mais qu'est-ce que cela signifie r\u00e9ellement pour vos clients ? Les gens recherchent la commodit\u00e9 et la valeur, et font souvent leurs achats dans diff\u00e9rents points de vente - \u00e0 la fois en ligne et en personne - pour les trouver. <\/p>\n\n\n\n<p>Selon une enqu\u00eate r\u00e9alis\u00e9e avant la pand\u00e9mie,\u00a0<a href=\"https:\/\/www.supermarketnews.com\/consumer-trends\/study-consumers-not-loyal-one-store\" target=\"_blank\" rel=\"noreferrer noopener\">83% des acheteurs<\/a>\u00a0a visit\u00e9 entre quatre et neuf magasins diff\u00e9rents au cours d'une ann\u00e9e pour faire ses courses.\u00a0<\/p>\n\n\n\n<p>Les magasins se battent donc constamment pour \u00eatre le choix id\u00e9al pour un acheteur dans n'importe quelle situation. Les magasins physiques combinent le meilleur des deux mondes pour votre client, avec&nbsp;<a href=\"https:\/\/www.grocerydive.com\/news\/inside-hy-vees-reimagined-physical-meets-digital-store\/606565\/\" target=\"_blank\" rel=\"noreferrer noopener\">points de contact num\u00e9riques<\/a>&nbsp;en favorisant l'exp\u00e9rience d'achat en magasin et en fournissant des informations, de la commodit\u00e9 et davantage d'options.<\/p>\n\n\n\n<p>Les codes QR sont un outil pr\u00e9cieux pour faire entrer le monde num\u00e9rique dans les rayons des magasins. La pand\u00e9mie a permis au public de renouer avec les codes QR, une technologie plus ancienne qui s'est montr\u00e9e \u00e0 la hauteur de la situation en offrant une solution pour les menus de restaurants sans contact. Ils apparaissent de plus en plus souvent, augmentant l'interaction physique, comme les achats dans un magasin ou l'ouverture du courrier, en fournissant un acc\u00e8s rapide \u00e0 l'information num\u00e9rique en scannant le code QR avec l'appareil photo de votre t\u00e9l\u00e9phone pour ouvrir un site web. Les applications en magasin sont nombreuses. Vous souhaitez promouvoir une op\u00e9ration sp\u00e9ciale dans votre rayon boucherie ? Un code QR plac\u00e9 \u00e0 c\u00f4t\u00e9 de l'\u00e9talage de c\u00f4tes de b\u0153uf peut renvoyer les clients \u00e0 une page de recettes ou \u00e0 des coupons pour des produits permettant de pr\u00e9parer un repas complet. Les codes QR peuvent \u00e9galement \u00eatre utilis\u00e9s pour&nbsp;<a href=\"https:\/\/ravyx.com\/fr_ca\/stcr-blog\/stores-and-shoppers-benefit-qr-contactless-payment-options\/\" target=\"_blank\" rel=\"noreferrer noopener\">acc\u00e9l\u00e9rer le processus de paiement<\/a>&nbsp;sur une application mobile, personnaliser les coupons, etc.<\/p>\n\n\n\n<p><a href=\"https:\/\/ravyx.com\/fr_ca\/stcr-blog\/smart-shelves-market-booming-grocers-embrace-automation\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u00c9tiquettes \u00e9lectroniques<\/a>&nbsp;(ESL) sont un autre moyen d'apporter le num\u00e9rique \u00e0 vos clients en magasin. Ces \u00e9tiquettes intelligentes sont contr\u00f4l\u00e9es de mani\u00e8re centralis\u00e9e, ce qui garantit l'exactitude des prix, et elles peuvent \u00e9galement afficher des informations plus d\u00e9taill\u00e9es sur les produits et les promotions. Les ESL n'obligent pas les clients \u00e0 utiliser leur smartphone, ce qui permet de faire le lien entre le physique et le num\u00e9rique de mani\u00e8re plus transparente.<\/p>\n\n\n\n<p>Ces deux technologies peuvent apporter \u00e0 vos magasins les informations et la commodit\u00e9 du commerce \u00e9lectronique, ce qui rend les clients plus heureux et mieux connect\u00e9s, et les incite \u00e0 faire de votre magasin l'une de leurs \u00e9tapes pr\u00e9f\u00e9r\u00e9es. Et comme beaucoup d'innovations et de tendances technologiques, elles fonctionnent mieux dans le cadre d'une solution de vente au d\u00e9tail compl\u00e8te. Les solutions de vente au d\u00e9tail intelligentes de Ravyx aident les magasins \u00e0 cr\u00e9er l'exp\u00e9rience d'achat que les clients souhaitent.&nbsp;<a href=\"https:\/\/ravyx.com\/fr_ca\/\" target=\"_blank\" rel=\"noreferrer noopener\">En savoir plus<\/a>&nbsp;sur toutes nos solutions.&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>There&#8217;s a lot of talk today about omnichannel retail, and building a physical shopping experience, but what does this actually mean for your shoppers? People want convenience and value, and often shop at different outlets \u2014 both online and in-person \u2014 to find it. According to a pre-pandemic survey,\u00a083% of shoppers\u00a0visited between four and nine [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":2364,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1714","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Two Technologies for Building the Physical-Meets-Digital Store<\/title>\n<meta name=\"description\" content=\"Stores are constantly fighting to be that ideal choice for a shopper for any given situation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ravyx.com\/fr_ca\/2-technologies-building-physical-meets-digital-store\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Two Technologies for Building the Physical-Meets-Digital Store\" \/>\n<meta property=\"og:description\" content=\"Stores are constantly fighting to be that ideal choice for a shopper for any given situation.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ravyx.com\/fr_ca\/2-technologies-building-physical-meets-digital-store\/\" \/>\n<meta property=\"og:site_name\" content=\"Ravyx\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/stcrpos\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-17T18:19:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-16T19:39:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ravyx.com\/wp-content\/uploads\/2023\/09\/generic-blog-img.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"601\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Christina R\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@stcrpos\" \/>\n<meta name=\"twitter:site\" content=\"@stcrpos\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Christina R\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ravyx.com\\\/2-technologies-building-physical-meets-digital-store\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ravyx.com\\\/2-technologies-building-physical-meets-digital-store\\\/\"},\"author\":{\"name\":\"Christina R\",\"@id\":\"https:\\\/\\\/ravyx.com\\\/#\\\/schema\\\/person\\\/21466a99e0fb793f13a6ca93603b0822\"},\"headline\":\"Two Technologies You Need to Build the Perfect Physical-Meets-Digital Store\",\"datePublished\":\"2023-10-17T18:19:06+00:00\",\"dateModified\":\"2024-04-16T19:39:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ravyx.com\\\/2-technologies-building-physical-meets-digital-store\\\/\"},\"wordCount\":393,\"publisher\":{\"@id\":\"https:\\\/\\\/ravyx.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/ravyx.com\\\/2-technologies-building-physical-meets-digital-store\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ravyx.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/generic-blog-img.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"fr-CA\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ravyx.com\\\/2-technologies-building-physical-meets-digital-store\\\/\",\"url\":\"https:\\\/\\\/ravyx.com\\\/2-technologies-building-physical-meets-digital-store\\\/\",\"name\":\"Two Technologies for Building the Physical-Meets-Digital Store\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ravyx.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ravyx.com\\\/2-technologies-building-physical-meets-digital-store\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ravyx.com\\\/2-technologies-building-physical-meets-digital-store\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ravyx.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/generic-blog-img.jpg\",\"datePublished\":\"2023-10-17T18:19:06+00:00\",\"dateModified\":\"2024-04-16T19:39:55+00:00\",\"description\":\"Stores are constantly fighting to be that ideal choice for a shopper for any given situation.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ravyx.com\\\/2-technologies-building-physical-meets-digital-store\\\/#breadcrumb\"},\"inLanguage\":\"fr-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ravyx.com\\\/2-technologies-building-physical-meets-digital-store\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\\\/\\\/ravyx.com\\\/2-technologies-building-physical-meets-digital-store\\\/#primaryimage\",\"url\":\"https:\\\/\\\/ravyx.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/generic-blog-img.jpg\",\"contentUrl\":\"https:\\\/\\\/ravyx.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/generic-blog-img.jpg\",\"width\":1600,\"height\":601},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ravyx.com\\\/2-technologies-building-physical-meets-digital-store\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/ravyx.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Two Technologies You Need to Build the Perfect Physical-Meets-Digital Store\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ravyx.com\\\/#website\",\"url\":\"https:\\\/\\\/ravyx.com\\\/\",\"name\":\"Ravyx\",\"description\":\"Proven Grocery Technologies\",\"publisher\":{\"@id\":\"https:\\\/\\\/ravyx.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ravyx.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-CA\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/ravyx.com\\\/#organization\",\"name\":\"Ravyx\",\"url\":\"https:\\\/\\\/ravyx.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\\\/\\\/ravyx.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/ravyx.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/generic-brand-1.jpg\",\"contentUrl\":\"https:\\\/\\\/ravyx.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/generic-brand-1.jpg\",\"width\":1200,\"height\":1200,\"caption\":\"Ravyx\"},\"image\":{\"@id\":\"https:\\\/\\\/ravyx.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/stcrpos\",\"https:\\\/\\\/x.com\\\/stcrpos\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/stcr\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCSWcsJARYjaQnz0T5o4p9DQ\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ravyx.com\\\/#\\\/schema\\\/person\\\/21466a99e0fb793f13a6ca93603b0822\",\"name\":\"Christina R\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Deux technologies pour construire le magasin physique-num\u00e9rique","description":"Les magasins se battent constamment pour \u00eatre le choix id\u00e9al pour un acheteur dans une situation donn\u00e9e.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ravyx.com\/fr_ca\/2-technologies-building-physical-meets-digital-store\/","og_locale":"fr_CA","og_type":"article","og_title":"Two Technologies for Building the Physical-Meets-Digital Store","og_description":"Stores are constantly fighting to be that ideal choice for a shopper for any given situation.","og_url":"https:\/\/ravyx.com\/fr_ca\/2-technologies-building-physical-meets-digital-store\/","og_site_name":"Ravyx","article_publisher":"https:\/\/www.facebook.com\/stcrpos","article_published_time":"2023-10-17T18:19:06+00:00","article_modified_time":"2024-04-16T19:39:55+00:00","og_image":[{"width":1600,"height":601,"url":"https:\/\/ravyx.com\/wp-content\/uploads\/2023\/09\/generic-blog-img.jpg","type":"image\/jpeg"}],"author":"Christina R","twitter_card":"summary_large_image","twitter_creator":"@stcrpos","twitter_site":"@stcrpos","twitter_misc":{"Written by":"Christina R","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ravyx.com\/2-technologies-building-physical-meets-digital-store\/#article","isPartOf":{"@id":"https:\/\/ravyx.com\/2-technologies-building-physical-meets-digital-store\/"},"author":{"name":"Christina R","@id":"https:\/\/ravyx.com\/#\/schema\/person\/21466a99e0fb793f13a6ca93603b0822"},"headline":"Two Technologies You Need to Build the Perfect Physical-Meets-Digital Store","datePublished":"2023-10-17T18:19:06+00:00","dateModified":"2024-04-16T19:39:55+00:00","mainEntityOfPage":{"@id":"https:\/\/ravyx.com\/2-technologies-building-physical-meets-digital-store\/"},"wordCount":393,"publisher":{"@id":"https:\/\/ravyx.com\/#organization"},"image":{"@id":"https:\/\/ravyx.com\/2-technologies-building-physical-meets-digital-store\/#primaryimage"},"thumbnailUrl":"https:\/\/ravyx.com\/wp-content\/uploads\/2023\/09\/generic-blog-img.jpg","articleSection":["News"],"inLanguage":"fr-CA"},{"@type":"WebPage","@id":"https:\/\/ravyx.com\/2-technologies-building-physical-meets-digital-store\/","url":"https:\/\/ravyx.com\/2-technologies-building-physical-meets-digital-store\/","name":"Deux technologies pour construire le magasin physique-num\u00e9rique","isPartOf":{"@id":"https:\/\/ravyx.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ravyx.com\/2-technologies-building-physical-meets-digital-store\/#primaryimage"},"image":{"@id":"https:\/\/ravyx.com\/2-technologies-building-physical-meets-digital-store\/#primaryimage"},"thumbnailUrl":"https:\/\/ravyx.com\/wp-content\/uploads\/2023\/09\/generic-blog-img.jpg","datePublished":"2023-10-17T18:19:06+00:00","dateModified":"2024-04-16T19:39:55+00:00","description":"Les magasins se battent constamment pour \u00eatre le choix id\u00e9al pour un acheteur dans une situation donn\u00e9e.","breadcrumb":{"@id":"https:\/\/ravyx.com\/2-technologies-building-physical-meets-digital-store\/#breadcrumb"},"inLanguage":"fr-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ravyx.com\/2-technologies-building-physical-meets-digital-store\/"]}]},{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/ravyx.com\/2-technologies-building-physical-meets-digital-store\/#primaryimage","url":"https:\/\/ravyx.com\/wp-content\/uploads\/2023\/09\/generic-blog-img.jpg","contentUrl":"https:\/\/ravyx.com\/wp-content\/uploads\/2023\/09\/generic-blog-img.jpg","width":1600,"height":601},{"@type":"BreadcrumbList","@id":"https:\/\/ravyx.com\/2-technologies-building-physical-meets-digital-store\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ravyx.com\/"},{"@type":"ListItem","position":2,"name":"Two Technologies You Need to Build the Perfect Physical-Meets-Digital Store"}]},{"@type":"WebSite","@id":"https:\/\/ravyx.com\/#website","url":"https:\/\/ravyx.com\/","name":"Ravyx","description":"Proven Grocery Technologies","publisher":{"@id":"https:\/\/ravyx.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ravyx.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-CA"},{"@type":"Organization","@id":"https:\/\/ravyx.com\/#organization","name":"Ravyx","url":"https:\/\/ravyx.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/ravyx.com\/#\/schema\/logo\/image\/","url":"https:\/\/ravyx.com\/wp-content\/uploads\/2023\/09\/generic-brand-1.jpg","contentUrl":"https:\/\/ravyx.com\/wp-content\/uploads\/2023\/09\/generic-brand-1.jpg","width":1200,"height":1200,"caption":"Ravyx"},"image":{"@id":"https:\/\/ravyx.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/stcrpos","https:\/\/x.com\/stcrpos","https:\/\/www.linkedin.com\/company\/stcr\/","https:\/\/www.youtube.com\/channel\/UCSWcsJARYjaQnz0T5o4p9DQ"]},{"@type":"Person","@id":"https:\/\/ravyx.com\/#\/schema\/person\/21466a99e0fb793f13a6ca93603b0822","name":"Christina R"}]}},"_links":{"self":[{"href":"https:\/\/ravyx.com\/fr_ca\/wp-json\/wp\/v2\/posts\/1714","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ravyx.com\/fr_ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ravyx.com\/fr_ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ravyx.com\/fr_ca\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/ravyx.com\/fr_ca\/wp-json\/wp\/v2\/comments?post=1714"}],"version-history":[{"count":0,"href":"https:\/\/ravyx.com\/fr_ca\/wp-json\/wp\/v2\/posts\/1714\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ravyx.com\/fr_ca\/wp-json\/wp\/v2\/media\/2364"}],"wp:attachment":[{"href":"https:\/\/ravyx.com\/fr_ca\/wp-json\/wp\/v2\/media?parent=1714"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ravyx.com\/fr_ca\/wp-json\/wp\/v2\/categories?post=1714"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ravyx.com\/fr_ca\/wp-json\/wp\/v2\/tags?post=1714"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}