{"id":1706,"date":"2023-10-17T18:11:40","date_gmt":"2023-10-17T18:11:40","guid":{"rendered":"https:\/\/stcr.dev.dquinn.net\/?p=1706"},"modified":"2024-04-16T19:39:55","modified_gmt":"2024-04-16T19:39:55","slug":"are-you-prepared-2021-holiday-shopping-season-heres-how-grocery-technology-can-help","status":"publish","type":"post","link":"https:\/\/ravyx.com\/fr_ca\/are-you-prepared-2021-holiday-shopping-season-heres-how-grocery-technology-can-help\/","title":{"rendered":"\u00cates-vous pr\u00eat pour la saison des achats de fin d'ann\u00e9e 2021\u00a0? Voici comment la technologie dans l'\u00e9picerie peut vous aider"},"content":{"rendered":"

La pr\u00e9paration de la saison des f\u00eates de fin d'ann\u00e9e sera diff\u00e9rente pour les \u00e9piceries en 2021. L'ann\u00e9e derni\u00e8re, les petites c\u00e9l\u00e9brations ont remplac\u00e9 les rassemblements de f\u00eate typiques, et les consommateurs se sont tourn\u00e9s vers les achats en ligne pour leurs besoins d'\u00e9picerie et de cadeaux. Si le shopping en ligne ne dispara\u00eet pas de sit\u00f4t, les personnes vaccin\u00e9es devraient c\u00e9l\u00e9brer les f\u00eates en plus grand groupe par rapport \u00e0 2020. En fait, 40% des consommateurs<\/a> s'attendaient \u00e0 passer les f\u00eates avec plus de monde que l'ann\u00e9e derni\u00e8re. <\/p>\n\n\n\n

Alors, qu'est-ce que cela signifie pour les d\u00e9taillants alimentaires ? Bien s\u00fbr, vous devrez vous pr\u00e9parer \u00e0 une augmentation des d\u00e9penses en nourriture, boissons et articles de f\u00eate pour accueillir davantage de c\u00e9l\u00e9brations de fin d'ann\u00e9e en personne. Mais il y a d'autres \u00e9l\u00e9ments que les \u00e9piciers devraient consid\u00e9rer. <\/p>\n\n\n\n

Les experts du commerce de d\u00e9tail pr\u00e9voient<\/a> plus de personnes feront des achats de No\u00ebl avec intention. Bien que ce soit particuli\u00e8rement le cas pour les achats de cadeaux, il en va de m\u00eame pour l'\u00e9picerie. Entre l'organisation de f\u00eates de fin d'ann\u00e9e et l'approvisionnement en cadeaux, les acheteurs cherchent \u00e0 mieux planifier leurs achats et \u00e0 \u00e9conomiser de l'argent autant que possible cette saison des f\u00eates. <\/p>\n\n\n\n

56% d'individus<\/a> a \u00e9tudi\u00e9 ont d\u00e9clar\u00e9 \u00eatre quelque peu pr\u00e9occup\u00e9s par la hausse des prix des denr\u00e9es alimentaires. De plus, une \u00e9tude a rapport\u00e9 que 54% de tous les acheteurs<\/a> r\u00e9cemment achet\u00e9 une nouvelle marque parce qu'elle \u00e9tait moins ch\u00e8re, et pr\u00e8s d'un tiers de ces acheteurs ont \u00e9t\u00e9 influenc\u00e9s par un coupon num\u00e9rique. Ces r\u00e9sultats ne sont pas surprenants compte tenu des prix records dans l'industrie, permettant aux clients de mieux planifier leurs achats et de chercher d'autres options. C'est l\u00e0 que les solutions de vente au d\u00e9tail rationalis\u00e9es peuvent aider.<\/p>\n\n\n\n

Offrir des remises aux acheteurs leur donne non seulement l'occasion d'essayer de nouveaux produits et marques, mais fid\u00e9lise \u00e9galement \u00e0 votre magasin. 94% des acheteurs de la g\u00e9n\u00e9ration X et 86% des baby-boomers<\/a> a d\u00e9clar\u00e9 que les coupons et promotions personnalis\u00e9s \u00e9taient des raisons cl\u00e9s de rejoindre le programme de fid\u00e9lit\u00e9 d'un magasin. Bien que les coupons \u00e9lectroniques soient utiles pour les acheteurs des f\u00eates cette saison, il est clair que les promotions num\u00e9riques sont une strat\u00e9gie cl\u00e9 pour d\u00e9velopper votre client\u00e8le fid\u00e8le \u00e0 long terme.<\/p>\n\n\n\n

La technologie de vente au d\u00e9tail de haute qualit\u00e9 permet aux \u00e9piceries de proposer encore plus facilement des coupons personnalis\u00e9s aux clients et de se pr\u00e9parer pour la saison des f\u00eates 2021. Ravyx offre plus que technologie intelligente<\/a>, Nous aidons les magasins \u00e0 planifier et \u00e0 mettre en \u0153uvre des solutions compl\u00e8tes de vente au d\u00e9tail qui apportent la plus grande valeur ajout\u00e9e. Prendre contact<\/a> pour en savoir plus sur les solutions de vente au d\u00e9tail intelligentes de Ravyx !<\/p>","protected":false},"excerpt":{"rendered":"

Preparing for the holiday shopping season will look different for grocery stores in 2021. Last year, small celebrations replaced typical holiday gatherings, and consumers stuck to online shopping for their grocery and gift-giving needs. While online shopping is not going away anytime soon, vaccinated individuals are predicted to celebrate the holidays in larger group settings […]<\/p>\n","protected":false},"author":4,"featured_media":2089,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3,1],"tags":[],"class_list":["post-1706","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-grocery","category-news"],"acf":[],"yoast_head":"\nAre You Prepared for the 2021 Holiday Shopping Season? 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