{"id":1690,"date":"2023-10-17T16:37:37","date_gmt":"2023-10-17T16:37:37","guid":{"rendered":"https:\/\/stcr.dev.dquinn.net\/?p=1690"},"modified":"2024-04-16T19:39:56","modified_gmt":"2024-04-16T19:39:56","slug":"livestreaming-future-online-grocery-shopping","status":"publish","type":"post","link":"https:\/\/ravyx.com\/fr_ca\/livestreaming-future-online-grocery-shopping\/","title":{"rendered":"Le Livestreaming est-il l'avenir de l'\u00e9picerie en ligne ?"},"content":{"rendered":"

Les \u00e9piciers trouvent des moyens attrayants de fusionner les achats en ligne et les exp\u00e9riences en magasin, et utilisent le livestreaming comme moyen d'attirer plus de clients. Selon Coresight, Le livestreaming se d\u00e9veloppe rapidement aux \u00c9tats-Unis.<\/a>, Le march\u00e9 devrait atteindre $6 milliards cette ann\u00e9e et $25 milliards d'ici 2023. On peut donc affirmer sans risque de se tromper qu'investir dans le commerce social et le livestreaming peut \u00eatre une d\u00e9cision judicieuse pour de nombreux magasins qui cherchent \u00e0 tirer parti des achats en ligne. Voici comment votre \u00e9picerie peut suivre le mouvement.<\/p>\n\n\n\n

COURS DE CUISINE \u00c0 ACHETER<\/h3>\n\n\n\n

De plus en plus de d\u00e9taillants lancent des vid\u00e9os \"shoppables\" sur leurs sites web afin de promouvoir des produits sp\u00e9cifiques, mais le livestreaming permet de passer \u00e0 la vitesse sup\u00e9rieure en int\u00e9grant les m\u00e9dias sociaux dans le m\u00e9lange. Pour certains \u00e9piciers, les cours de cuisine en direct ont commenc\u00e9 comme un moyen de lutter contre les pand\u00e9mies de blues en 2020, lorsque de nombreuses personnes \u00e9taient isol\u00e9es chez elles. Ces des cours de cuisine ax\u00e9s sur la communaut\u00e9<\/a> se sont d\u00e9roul\u00e9es sur Zoom et ont encourag\u00e9 les participants \u00e0 acheter des ingr\u00e9dients \u00e0 l'avance afin de pouvoir cuisiner en direct avec l'instructeur. <\/p>\n\n\n\n

Les sp\u00e9cialistes du marketing ont saisi l'occasion d'adapter ces cours \u00e0 Facebook Live et \u00e0 d'autres plateformes de diffusion en continu pour permettre \u00e0 un plus grand nombre de personnes de participer. De plus, les avanc\u00e9es ont permis aux d\u00e9taillants d'int\u00e9grer le commerce \u00e9lectronique en ajoutant des listes de produits dans le flux vid\u00e9o avec un bouton pour acheter sur leur site de commerce \u00e9lectronique. Cette m\u00e9thode est non seulement attrayante pour les acheteurs, mais elle leur apprend aussi de nouvelles recettes tout en leur faisant d\u00e9couvrir de nouveaux produits. En outre, elle renforce l'autorit\u00e9 des consommateurs en leur offrant des informations qu'ils peuvent utiliser dans leur vie quotidienne, ce qui les fid\u00e9lise \u00e0 la marque.<\/p>\n\n\n\n

SOLUTIONS DE D\u00c9TAIL DE RAVYX<\/h3>\n\n\n\n

Le commerce social et le livestreaming sont essentiels pour mettre en relation les \u00e9piciers avec les clients qui cuisinent et font leurs courses \u00e0 la maison. C'est aussi un moyen de positionner votre magasin en tant qu'expert du secteur tout en int\u00e9grant votre strat\u00e9gie de m\u00e9dias sociaux. Des solutions de vente au d\u00e9tail intelligentes telles que La technologie omnicanale de Ravyx pour l'\u00e9picerie<\/a> peut vous aider \u00e0 faire passer vos solutions de commerce \u00e9lectronique au niveau sup\u00e9rieur. Apprendre comment<\/a> Ravyx peut vous aider \u00e0 optimiser votre boutique en ligne d\u00e8s aujourd'hui.<\/strong><\/a><\/p>","protected":false},"excerpt":{"rendered":"

Grocers are finding engaging ways to merge online grocery shopping with in-store experiences, and are using livestreaming as a way to attract more shoppers. According to Coresight, livestreaming is quickly expanding in the U.S., with the market set to hit $6 billion this year and $25 billion by 2023. So, it\u2019s safe to say investing in […]<\/p>\n","protected":false},"author":4,"featured_media":2262,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3,1],"tags":[],"class_list":["post-1690","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-grocery","category-news"],"acf":[],"yoast_head":"\nIs Livestreaming The Future Of Online Grocery Shopping?<\/title>\n<meta name=\"description\" content=\"Grocers are finding engaging ways to merge online grocery shopping with in-store experiences, and are using livestreaming as a way to attract more shoppers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ravyx.com\/fr_ca\/livestreaming-future-online-grocery-shopping\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta 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