{"id":1674,"date":"2023-10-17T15:53:00","date_gmt":"2023-10-17T15:53:00","guid":{"rendered":"https:\/\/stcr.dev.dquinn.net\/?p=1674"},"modified":"2024-04-16T19:39:57","modified_gmt":"2024-04-16T19:39:57","slug":"how-use-customer-data-benefit-shopper","status":"publish","type":"post","link":"https:\/\/ravyx.com\/fr_ca\/how-use-customer-data-benefit-shopper\/","title":{"rendered":"Comment utiliser les donn\u00e9es clients pour am\u00e9liorer l'exp\u00e9rience des consommateurs?"},"content":{"rendered":"<p>Nous savons tous que&nbsp;<a href=\"https:\/\/ravyx.com\/fr_ca\/innovation-retail\/\" target=\"_blank\" rel=\"noreferrer noopener\">solutions logicielles<\/a>&nbsp;peuvent utiliser les donn\u00e9es sur les clients pour rendre la gestion des magasins plus efficace. En fait, les donn\u00e9es sur les clients aident les \u00e9piceries \u00e0 pr\u00e9voir les produits les plus demand\u00e9s, \u00e0 suivre les p\u00e9nuries et \u00e0 mieux comprendre leurs clients. Mais les donn\u00e9es peuvent aussi \u00eatre mutuellement b\u00e9n\u00e9fiques pour le consommateur en faisant des courses une exp\u00e9rience transparente.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">PERSONNALISATION DU COMMERCE \u00c9LECTRONIQUE<\/h3>\n\n\n\n<p>Disons que c'est la soir\u00e9e cin\u00e9ma en famille et que vous devez choisir le film de ce soir. Plut\u00f4t que de chercher des options sur Google, vous ferez probablement d\u00e9filer la liste des films recommand\u00e9s par Netflix. En effet, l'algorithme de Netflix est personnalis\u00e9 en fonction de vos pr\u00e9f\u00e9rences et de votre historique de visionnage, ce qui vous permet de gagner du temps lors de la navigation.<\/p>\n\n\n\n<p>Transposons maintenant ce concept \u00e0 votre magasin en ligne. Les \u00e9piciers peuvent apporter de la valeur \u00e0 leurs clients en utilisant leurs donn\u00e9es pour leur recommander des produits et personnaliser leur exp\u00e9rience d'achat. La personnalisation de votre plateforme en ligne est essentielle \u00e0 la conversion des ventes.&nbsp;<a href=\"https:\/\/www.mytotalretail.com\/article\/how-e-commerce-quizzes-boost-conversion-rates-with-personalization\/\" target=\"_blank\" rel=\"noreferrer noopener\">59% de consommateurs<\/a>&nbsp;disent que la personnalisation influence leurs d\u00e9cisions d'achat et que les 91% sont plus susceptibles de faire leurs achats dans des magasins qui leur envoient des recommandations.<\/p>\n\n\n\n<p>Les \u00e9piciers peuvent aller encore plus loin dans la personnalisation en consid\u00e9rant le commerce \u00e9lectronique comme un \u201coutil de travail\".&nbsp;<a href=\"https:\/\/www.grocerydive.com\/news\/pardon-the-disruption-digital-personalization-means-a-unique-store-for-eve\/617988\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u00e9picerie unique<\/a>&nbsp;pour chaque client\u201d. En d'autres termes, les d\u00e9taillants intelligents ne se contentent pas de proposer des produits pertinents aux consommateurs, ils leur recommandent \u00e9galement des services, des outils de planification des repas et d'autres raccourcis qui contribuent \u00e0 les fid\u00e9liser. Les consommateurs m\u00e8nent une vie tr\u00e9pidante et se tournent vers leur \u00e9picier local pour trouver de l'inspiration et de l'aide. C'est pourquoi il est important pour les d\u00e9taillants en ligne de concevoir des vitrines num\u00e9riques adapt\u00e9es \u00e0 chaque client. Pour cr\u00e9er ces profils de clients, certains d\u00e9taillants essaient m\u00eame de collecter des donn\u00e9es au moyen d'un questionnaire initial qui interroge l'utilisateur sur ses pr\u00e9f\u00e9rences, la taille de sa famille, ses restrictions alimentaires et bien d'autres choses encore.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">SOLUTIONS DE D\u00c9TAIL DE RAVYX<\/h3>\n\n\n\n<p>Am\u00e9liorez votre boutique en ligne avec les solutions logicielles innovantes de Ravyx. Comme de nombreuses tendances technologiques, les innovations fonctionnent mieux dans le cadre d'une solution de vente au d\u00e9tail compl\u00e8te.&nbsp;<a href=\"https:\/\/ravyx.com\/fr_ca\/request-demo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Apprendre comment<\/a>&nbsp;Ravyx peut vous aider \u00e0 optimiser votre boutique en ligne d\u00e8s aujourd'hui.<a href=\"https:\/\/ravyx.com\/fr_ca\/stcr-blog\/\"><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>We all know&nbsp;software solutions&nbsp;can utilize customer data to make store management more efficient. In fact, customer data helps grocery stores predict high-demand products, track shortages and understand their shoppers better. But data can also be mutually beneficial for the consumer by making grocery shopping a seamless experience.&nbsp; E-COMMERCE PERSONALIZATION Let\u2019s say it\u2019s family movie night [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":2261,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1674","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Use Customer Data to Benefit the Shopper<\/title>\n<meta name=\"description\" content=\"We all know customer data can help grocery stores predict high-demand products, track shortages and understand their shoppers better.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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