{"id":1632,"date":"2023-10-17T13:15:47","date_gmt":"2023-10-17T13:15:47","guid":{"rendered":"https:\/\/stcr.dev.dquinn.net\/?p=1632"},"modified":"2024-04-16T19:39:59","modified_gmt":"2024-04-16T19:39:59","slug":"grocers-are-using-data-understand-buyer-behaviors","status":"publish","type":"post","link":"https:\/\/ravyx.com\/fr_ca\/grocers-are-using-data-understand-buyer-behaviors\/","title":{"rendered":"Les \u00e9piciers utilisent les donn\u00e9es pour comprendre les comportements des acheteurs"},"content":{"rendered":"<p>Comme&nbsp;<a href=\"https:\/\/ravyx.com\/fr_ca\/stcr-blog\/how-grocers-can-better-cater-hybrid-shoppers\/\">hybride<\/a><a href=\"https:\/\/ravyx.com\/fr_ca\/stcr-blog\/how-grocers-can-better-cater-hybrid-shoppers\/\" target=\"_blank\" rel=\"noreferrer noopener\">achats<\/a>&nbsp;continue de gagner en popularit\u00e9 aupr\u00e8s des consommateurs, les \u00e9piciers cherchent de plus en plus de moyens de combler le foss\u00e9 entre leurs magasins en ligne et physiques. Avec les technologies \u00e9mergentes telles que la vision par ordinateur, l'auto-caisse et les applications de commerce \u00e9lectronique, il existe davantage d'opportunit\u00e9s pour rencontrer les acheteurs l\u00e0 o\u00f9 ils se trouvent. Cela signifie qu'il peut y avoir des lacunes dans le suivi des donn\u00e9es pr\u00e9cieuses sur les clients.<\/p>\n\n\n\n<p>Les grands d\u00e9taillants y font face de front en&nbsp;<a href=\"https:\/\/www.grocerydive.com\/news\/amazon-data-platform-physical-store-suppliers\/626279\/\" target=\"_blank\" rel=\"noreferrer noopener\">introduction des outils d'analyse<\/a>&nbsp;cette piste les achats et le comportement des acheteurs dans leurs magasins de commerce \u00e9lectronique et physiques. La plateforme pourra utiliser l'analyse des magasins pour discerner les liens entre la fa\u00e7on dont les acheteurs interagissent avec les produits en magasin et sur leur place de march\u00e9 en ligne, connectant ainsi les points entre l'int\u00e9r\u00eat initial et la d\u00e9cision d'achat.<\/p>\n\n\n\n<p>Les informations aident le d\u00e9taillant \u00e0 orienter les strat\u00e9gies de merchandising, \u00e0 d\u00e9velopper des promotions et \u00e0 d\u00e9terminer les articles \u00e0 proposer. Et alors que l'inflation et la hausse des prix de l'essence continuent d'affecter les consommateurs dans tout le pays,&nbsp;<a href=\"https:\/\/ravyx.com\/fr_ca\/stcr-blog\/why-your-grocery-store-needs-loyalty-program\/\" target=\"_blank\" rel=\"noreferrer noopener\">promotions personnalis\u00e9es&nbsp;<\/a>sont un moyen cl\u00e9 d'acqu\u00e9rir des clients fid\u00e8les tout en offrant une grande valeur gr\u00e2ce \u00e0 des r\u00e9compenses et des publicit\u00e9s pertinentes. Selon&nbsp;<a href=\"https:\/\/www.mytotalretail.com\/article\/how-e-commerce-quizzes-boost-conversion-rates-with-personalization\/\" target=\"_blank\" rel=\"noreferrer noopener\">un rapport<\/a>, 59% des consommateurs d\u00e9clarent que la personnalisation influence leurs d\u00e9cisions d'achat et 91% sont plus susceptibles de faire leurs achats aupr\u00e8s de magasins qui envoient des recommandations.<\/p>\n\n\n\n<p>Ces outils d'analyse avanc\u00e9e sont incroyablement utiles pour aider les magasins \u00e0 suivre la demande des produits en plus de maintenir leurs rayons approvisionn\u00e9s. Les informations comportementales peuvent \u00e9galement aider les \u00e9piciers \u00e0 prendre des d\u00e9cisions \u00e9clair\u00e9es sur la fa\u00e7on dont leurs magasins doivent \u00eatre organis\u00e9s pour diriger les clients vers les produits dont ils ont besoin plus rapidement. Mais les d\u00e9taillants doivent \u00e9galement investir dans des logiciels d'analyse qui fusionnent les informations sur tous les magasins et plateformes, et c'est l\u00e0 que les partenaires technologiques de vente au d\u00e9tail entrent en jeu.<\/p>\n\n\n\n<p>Investir dans l'analyse avanc\u00e9e des donn\u00e9es est encore un autre moyen pour les magasins de rendre l'exp\u00e9rience d'achat fluide pour leurs clients. Alors que de plus en plus de supermarch\u00e9s s'adaptent aux technologies \u00e9mergentes, il y a un besoin croissant d'investir \u00e9galement dans l'analyse intelligente. Obtenez une image compl\u00e8te des habitudes d'achat de vos clients gr\u00e2ce \u00e0 l'approche innovante de Ravyx.&nbsp;<a href=\"https:\/\/ravyx.com\/fr_ca\/innovation-retail\/\" target=\"_blank\" rel=\"noreferrer noopener\">solutions logicielles<\/a>.&nbsp;<a href=\"https:\/\/ravyx.com\/fr_ca\/request-demo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Demander une d\u00e9monstration<\/a>&nbsp;pour voir comment Ravyx peut vous aider \u00e0 optimiser votre boutique en ligne d\u00e8s aujourd'hui !<\/p>","protected":false},"excerpt":{"rendered":"<p>As&nbsp;hybrid shopping&nbsp;continues to become popular among consumers, grocers seek more ways to bridge the divide between their online and physical stores. With emerging technology like computer vision, self-checkout, and e-commerce apps, there are more opportunities to meet shoppers where they are. This means that there may be gaps in tracking valuable customer data. Large retailers [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":2106,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3,1],"tags":[],"class_list":["post-1632","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-grocery","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Grocers Are Using Data to Understand Buyer Behaviors<\/title>\n<meta name=\"description\" content=\"Retailers are introducing analytics tools that track shopper behavior between online and physical grocery stores.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ravyx.com\/fr_ca\/grocers-are-using-data-understand-buyer-behaviors\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Grocers Are Using Data to Understand Buyer Behaviors\" \/>\n<meta property=\"og:description\" content=\"Retailers are introducing analytics tools that track shopper behavior between online and physical grocery stores.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ravyx.com\/fr_ca\/grocers-are-using-data-understand-buyer-behaviors\/\" \/>\n<meta property=\"og:site_name\" content=\"Ravyx\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/stcrpos\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-17T13:15:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-16T19:39:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ravyx.com\/wp-content\/uploads\/2023\/10\/Grocers-Are-Using-Data-to-Understand-Buyer-Behaviors.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sarah Cavolo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@stcrpos\" \/>\n<meta name=\"twitter:site\" content=\"@stcrpos\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sarah Cavolo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ravyx.com\\\/grocers-are-using-data-understand-buyer-behaviors\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ravyx.com\\\/grocers-are-using-data-understand-buyer-behaviors\\\/\"},\"author\":{\"name\":\"Sarah Cavolo\",\"@id\":\"https:\\\/\\\/ravyx.com\\\/#\\\/schema\\\/person\\\/bcff775af1cc39a20816a5372bb1f6e1\"},\"headline\":\"Grocers Are Using Data to Understand Buyer Behaviors\",\"datePublished\":\"2023-10-17T13:15:47+00:00\",\"dateModified\":\"2024-04-16T19:39:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ravyx.com\\\/grocers-are-using-data-understand-buyer-behaviors\\\/\"},\"wordCount\":346,\"publisher\":{\"@id\":\"https:\\\/\\\/ravyx.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/ravyx.com\\\/grocers-are-using-data-understand-buyer-behaviors\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ravyx.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/Grocers-Are-Using-Data-to-Understand-Buyer-Behaviors.jpeg\",\"articleSection\":[\"Grocery\",\"News\"],\"inLanguage\":\"fr-CA\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ravyx.com\\\/grocers-are-using-data-understand-buyer-behaviors\\\/\",\"url\":\"https:\\\/\\\/ravyx.com\\\/grocers-are-using-data-understand-buyer-behaviors\\\/\",\"name\":\"Grocers Are Using Data to Understand Buyer Behaviors\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ravyx.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ravyx.com\\\/grocers-are-using-data-understand-buyer-behaviors\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ravyx.com\\\/grocers-are-using-data-understand-buyer-behaviors\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ravyx.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/Grocers-Are-Using-Data-to-Understand-Buyer-Behaviors.jpeg\",\"datePublished\":\"2023-10-17T13:15:47+00:00\",\"dateModified\":\"2024-04-16T19:39:59+00:00\",\"description\":\"Retailers are introducing analytics tools that track shopper behavior between online and physical grocery stores.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ravyx.com\\\/grocers-are-using-data-understand-buyer-behaviors\\\/#breadcrumb\"},\"inLanguage\":\"fr-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ravyx.com\\\/grocers-are-using-data-understand-buyer-behaviors\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\\\/\\\/ravyx.com\\\/grocers-are-using-data-understand-buyer-behaviors\\\/#primaryimage\",\"url\":\"https:\\\/\\\/ravyx.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/Grocers-Are-Using-Data-to-Understand-Buyer-Behaviors.jpeg\",\"contentUrl\":\"https:\\\/\\\/ravyx.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/Grocers-Are-Using-Data-to-Understand-Buyer-Behaviors.jpeg\",\"width\":1200,\"height\":1200},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ravyx.com\\\/grocers-are-using-data-understand-buyer-behaviors\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/ravyx.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Grocers Are Using Data to Understand Buyer Behaviors\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ravyx.com\\\/#website\",\"url\":\"https:\\\/\\\/ravyx.com\\\/\",\"name\":\"Ravyx\",\"description\":\"Proven Grocery Technologies\",\"publisher\":{\"@id\":\"https:\\\/\\\/ravyx.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ravyx.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-CA\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/ravyx.com\\\/#organization\",\"name\":\"Ravyx\",\"url\":\"https:\\\/\\\/ravyx.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\\\/\\\/ravyx.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/ravyx.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/generic-brand-1.jpg\",\"contentUrl\":\"https:\\\/\\\/ravyx.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/generic-brand-1.jpg\",\"width\":1200,\"height\":1200,\"caption\":\"Ravyx\"},\"image\":{\"@id\":\"https:\\\/\\\/ravyx.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/stcrpos\",\"https:\\\/\\\/x.com\\\/stcrpos\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/stcr\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCSWcsJARYjaQnz0T5o4p9DQ\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ravyx.com\\\/#\\\/schema\\\/person\\\/bcff775af1cc39a20816a5372bb1f6e1\",\"name\":\"Sarah Cavolo\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Les \u00e9piciers utilisent les donn\u00e9es pour comprendre les comportements des acheteurs","description":"Retailers are introducing analytics tools that track shopper behavior between online and physical grocery stores.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ravyx.com\/fr_ca\/grocers-are-using-data-understand-buyer-behaviors\/","og_locale":"fr_CA","og_type":"article","og_title":"Grocers Are Using Data to Understand Buyer Behaviors","og_description":"Retailers are introducing analytics tools that track shopper behavior between online and physical grocery stores.","og_url":"https:\/\/ravyx.com\/fr_ca\/grocers-are-using-data-understand-buyer-behaviors\/","og_site_name":"Ravyx","article_publisher":"https:\/\/www.facebook.com\/stcrpos","article_published_time":"2023-10-17T13:15:47+00:00","article_modified_time":"2024-04-16T19:39:59+00:00","og_image":[{"width":1200,"height":1200,"url":"https:\/\/ravyx.com\/wp-content\/uploads\/2023\/10\/Grocers-Are-Using-Data-to-Understand-Buyer-Behaviors.jpeg","type":"image\/jpeg"}],"author":"Sarah Cavolo","twitter_card":"summary_large_image","twitter_creator":"@stcrpos","twitter_site":"@stcrpos","twitter_misc":{"Written by":"Sarah Cavolo","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ravyx.com\/grocers-are-using-data-understand-buyer-behaviors\/#article","isPartOf":{"@id":"https:\/\/ravyx.com\/grocers-are-using-data-understand-buyer-behaviors\/"},"author":{"name":"Sarah Cavolo","@id":"https:\/\/ravyx.com\/#\/schema\/person\/bcff775af1cc39a20816a5372bb1f6e1"},"headline":"Grocers Are Using Data to Understand Buyer Behaviors","datePublished":"2023-10-17T13:15:47+00:00","dateModified":"2024-04-16T19:39:59+00:00","mainEntityOfPage":{"@id":"https:\/\/ravyx.com\/grocers-are-using-data-understand-buyer-behaviors\/"},"wordCount":346,"publisher":{"@id":"https:\/\/ravyx.com\/#organization"},"image":{"@id":"https:\/\/ravyx.com\/grocers-are-using-data-understand-buyer-behaviors\/#primaryimage"},"thumbnailUrl":"https:\/\/ravyx.com\/wp-content\/uploads\/2023\/10\/Grocers-Are-Using-Data-to-Understand-Buyer-Behaviors.jpeg","articleSection":["Grocery","News"],"inLanguage":"fr-CA"},{"@type":"WebPage","@id":"https:\/\/ravyx.com\/grocers-are-using-data-understand-buyer-behaviors\/","url":"https:\/\/ravyx.com\/grocers-are-using-data-understand-buyer-behaviors\/","name":"Les \u00e9piciers utilisent les donn\u00e9es pour comprendre les comportements des acheteurs","isPartOf":{"@id":"https:\/\/ravyx.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ravyx.com\/grocers-are-using-data-understand-buyer-behaviors\/#primaryimage"},"image":{"@id":"https:\/\/ravyx.com\/grocers-are-using-data-understand-buyer-behaviors\/#primaryimage"},"thumbnailUrl":"https:\/\/ravyx.com\/wp-content\/uploads\/2023\/10\/Grocers-Are-Using-Data-to-Understand-Buyer-Behaviors.jpeg","datePublished":"2023-10-17T13:15:47+00:00","dateModified":"2024-04-16T19:39:59+00:00","description":"Retailers are introducing analytics tools that track shopper behavior between online and physical grocery stores.","breadcrumb":{"@id":"https:\/\/ravyx.com\/grocers-are-using-data-understand-buyer-behaviors\/#breadcrumb"},"inLanguage":"fr-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ravyx.com\/grocers-are-using-data-understand-buyer-behaviors\/"]}]},{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/ravyx.com\/grocers-are-using-data-understand-buyer-behaviors\/#primaryimage","url":"https:\/\/ravyx.com\/wp-content\/uploads\/2023\/10\/Grocers-Are-Using-Data-to-Understand-Buyer-Behaviors.jpeg","contentUrl":"https:\/\/ravyx.com\/wp-content\/uploads\/2023\/10\/Grocers-Are-Using-Data-to-Understand-Buyer-Behaviors.jpeg","width":1200,"height":1200},{"@type":"BreadcrumbList","@id":"https:\/\/ravyx.com\/grocers-are-using-data-understand-buyer-behaviors\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ravyx.com\/"},{"@type":"ListItem","position":2,"name":"Grocers Are Using Data to Understand Buyer Behaviors"}]},{"@type":"WebSite","@id":"https:\/\/ravyx.com\/#website","url":"https:\/\/ravyx.com\/","name":"Ravyx","description":"Proven Grocery Technologies","publisher":{"@id":"https:\/\/ravyx.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ravyx.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-CA"},{"@type":"Organization","@id":"https:\/\/ravyx.com\/#organization","name":"Ravyx","url":"https:\/\/ravyx.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/ravyx.com\/#\/schema\/logo\/image\/","url":"https:\/\/ravyx.com\/wp-content\/uploads\/2023\/09\/generic-brand-1.jpg","contentUrl":"https:\/\/ravyx.com\/wp-content\/uploads\/2023\/09\/generic-brand-1.jpg","width":1200,"height":1200,"caption":"Ravyx"},"image":{"@id":"https:\/\/ravyx.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/stcrpos","https:\/\/x.com\/stcrpos","https:\/\/www.linkedin.com\/company\/stcr\/","https:\/\/www.youtube.com\/channel\/UCSWcsJARYjaQnz0T5o4p9DQ"]},{"@type":"Person","@id":"https:\/\/ravyx.com\/#\/schema\/person\/bcff775af1cc39a20816a5372bb1f6e1","name":"Sarah Cavolo"}]}},"_links":{"self":[{"href":"https:\/\/ravyx.com\/fr_ca\/wp-json\/wp\/v2\/posts\/1632","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ravyx.com\/fr_ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ravyx.com\/fr_ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ravyx.com\/fr_ca\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/ravyx.com\/fr_ca\/wp-json\/wp\/v2\/comments?post=1632"}],"version-history":[{"count":0,"href":"https:\/\/ravyx.com\/fr_ca\/wp-json\/wp\/v2\/posts\/1632\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ravyx.com\/fr_ca\/wp-json\/wp\/v2\/media\/2106"}],"wp:attachment":[{"href":"https:\/\/ravyx.com\/fr_ca\/wp-json\/wp\/v2\/media?parent=1632"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ravyx.com\/fr_ca\/wp-json\/wp\/v2\/categories?post=1632"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ravyx.com\/fr_ca\/wp-json\/wp\/v2\/tags?post=1632"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}