{"id":1601,"date":"2023-10-16T17:46:21","date_gmt":"2023-10-16T17:46:21","guid":{"rendered":"https:\/\/stcr.dev.dquinn.net\/?p=1601"},"modified":"2024-06-06T16:00:42","modified_gmt":"2024-06-06T16:00:42","slug":"whats-future-augmented-reality-grocery-stores","status":"publish","type":"post","link":"https:\/\/ravyx.com\/fr_ca\/whats-future-augmented-reality-grocery-stores\/","title":{"rendered":"What\u2019s the Future of Augmented Reality in Grocery Stores?"},"content":{"rendered":"\n<p>If you\u2019ve used filters on Snapchat or TikTok, you\u2019re likely already familiar with augmented reality (AR). Even global retailers are investing in AR experiences by adding ways to virtually try on or test products. But how does augmented reality translate into the grocery store landscape? Experts say AR will radically change the way customers grocery shop both inside and outside physical stores.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">WHAT IS AUGMENTED REALITY (AR)?<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.investopedia.com\/terms\/a\/augmented-reality.asp\" target=\"_blank\" rel=\"noreferrer noopener\">AR enhances the physical world<\/a>\u00a0with digital visual elements or sounds through technology. Retailers use AR to promote products, enhance marketing campaigns, and collect consumer data. AR innovations have increased in popularity significantly over the past few years. In 2021, 93.3 million people used augmented reality at least once per month. Meaning, 28.1% of the total U.S. population across all age groups have already embraced the trend.<\/p>\n\n\n\n<div class=\"block-subscribe wpx-custom-block \" id=\"acf-subscribe9728\">\n\n\t\t\n\t<div class=\"subscribe-col\">\n\t\t<h3>Subscribe to Ravyx<\/h3>\t\t<p>Get all the latest insights and updates in retail technology.<\/p>\t<\/div>\n\n\t<div class=\"subscribe-col\">\n\t\t<!-- Begin Constant Contact Inline Form Code -->\r\n<div class=\"ctct-inline-form\" data-form-id=\"ae4fa23b-df09-4530-b971-255cd7a4ed3d\"><\/div>\r\n<!-- End Constant Contact Inline Form Code -->\r\n<style>\r\n    .ctct-inline-form button[type=\"submit\"] { width: auto !important; position: absolute; bottom: -1px; right: 0; }\r\n    .ctct-inline-form .ctct-form-field { position: relative; }\r\n    .ctct-inline-form .ctct-form-field label { display: none !important; }\r\n    .ctct-inline-form .ctct-form-field input[type=\"email\"] { padding-right: 6rem !important; }\r\n<\/style>\r\n<script>\r\n    window.addEventListener('DOMContentLoaded', () => {\r\n       new MutationObserver( function(mutations) {\r\n            \/\/ modify form field\r\n            mutations.forEach( function( item ) {\r\n                let field = item.target.querySelector('input[type=\"email\"]');\r\n                if ( field && ! field.hasAttribute('placeholder') ) {\r\n                    field.setAttribute('placeholder','Email *');\r\n                }\r\n                field = item.target.querySelector('button[type=\"submit\"]');\r\n                if ( field && field.closest('.ctct-form-field') == null ) {\r\n                    item.target.querySelector('.ctct-form-field').insertAdjacentElement('beforeend', field);\r\n                }\r\n            });\r\n        }).observe(document.querySelector('.ctct-inline-form'), { subtree: true, childList: true }); \r\n    });\r\n<\/script>\t<\/div>\n\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">USING AR IN GROCERY STORES<\/h3>\n\n\n\n<p>AR is becoming more commonly used by brands to sell products. Virtual try-ons and product demos help alleviate a layer of risk associated with online shopping. According to a&nbsp;<a href=\"https:\/\/news.yahoo.com\/snap-research-claims-ar-integral-142602016.html\" target=\"_blank\" rel=\"noreferrer noopener\">Snapchat report<\/a>, 80% said they feel more confident in their purchases after using an AR tool. &nbsp;Plus, 60% of respondents said they were more likely to purchase food and beverages after using an AR experience.<\/p>\n\n\n\n<p>Augmented reality can also effectively liven the in-person shopping experience, encourage customer loyalty, and even help collect data for grocers. Here are other&nbsp;<a href=\"https:\/\/progressivegrocer.com\/10-ways-grocery-retailers-can-use-augmented-reality\" target=\"_blank\" rel=\"noreferrer noopener\">ways grocers will use AR<\/a>.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Promoting Sales:<\/strong>&nbsp;Shoppers can scan aisles with their cameras to unlock virtual coupons and items on sale that day. Grocers can also theme their stores virtually for holidays and incorporate games with rewards.<\/li>\n\n\n\n<li><strong>Personalization:<\/strong>&nbsp;Knowing exactly what your loyal customers want is more important than ever. Grocers can alleviate the \u201cproduct hunt\u201d and use AR to direct customers to their favorite items. Stores can also add visual stories or information about their products to help their customers make informed shopping decisions.<\/li>\n\n\n\n<li><strong>Store Navigation:<\/strong>&nbsp;A&nbsp;<a href=\"https:\/\/www.thegrocer.co.uk\/technology-and-supply-chain\/mands-takes-ar-wayfinding-app-trial-public\/663880.article\" target=\"_blank\" rel=\"noreferrer noopener\">British retailer<\/a>&nbsp;launched an AR app that allows customers to create shopping lists and use an on-screen path to find the products they want to buy. This can help customers and online order pickers find items even more efficiently.<\/li>\n<\/ul>\n\n\n\n<p>At Ravyx,&nbsp;<a href=\"https:\/\/www.ravyx.com\/service-support\">our professionals<\/a>&nbsp;are always on the pulse of emerging grocery trends and can provide strategic&nbsp;<a href=\"https:\/\/www.ravyx.com\/innovation-retail\" target=\"_blank\" rel=\"noreferrer noopener\">omnichannel solutions<\/a>&nbsp;to boost your store\u2019s performance.&nbsp;<a href=\"https:\/\/www.ravyx.com\/request-demo\" target=\"_blank\" rel=\"noreferrer noopener\">Request a demo<\/a>&nbsp;today to get started!<a href=\"https:\/\/www.ravyx.com\/stcr-blog\"><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019ve used filters on Snapchat or TikTok, you\u2019re likely already familiar with augmented reality (AR). Even global retailers are investing in AR experiences by adding ways to virtually try on or test products. But how does augmented reality translate into the grocery store landscape? Experts say AR will radically change the way customers grocery [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":2189,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3,1],"tags":[],"class_list":["post-1601","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-grocery","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What\u2019s the Future of Augmented Reality in Grocery Stores?<\/title>\n<meta name=\"description\" content=\"Grocery stores are using augmented reality to enhance the in-person shopping experience for consumers and encourage customer loyalty.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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