{"id":1801,"date":"2023-10-18T17:02:13","date_gmt":"2023-10-18T17:02:13","guid":{"rendered":"https:\/\/stcr.dev.dquinn.net\/?p=1801"},"modified":"2024-04-16T19:39:39","modified_gmt":"2024-04-16T19:39:39","slug":"how-meld-digital-and-experiential-maximum-shopper-convenience","status":"publish","type":"post","link":"https:\/\/ravyx.com\/es\/how-meld-digital-and-experiential-maximum-shopper-convenience\/","title":{"rendered":"C\u00f3mo combinar lo digital y lo experiencial para ofrecer la m\u00e1xima comodidad al comprador"},"content":{"rendered":"<p>El cambio de las compras en tienda a las compras en l\u00ednea ha sido un gran impulso para muchos minoristas en los \u00faltimos a\u00f1os. En un giro interesante del sector, algunos minoristas digitales est\u00e1n dando un giro para ofrecer el tipo de experiencia que normalmente solo se encuentra en persona, lo que pone de relieve la importancia de contar con una variedad de opciones para brindar comodidad a los compradores.<\/p>\n\n\n\n<p>A&nbsp;<a href=\"https:\/\/www.supermarketnews.com\/retail-financial\/foxtrot-melds-digital-and-experiential-maximum-convenience\" target=\"_blank\" rel=\"noreferrer noopener\">art\u00edculo reciente<\/a>&nbsp;analiza la exitosa evoluci\u00f3n de una \u201ctienda de conveniencia\u201d dedicada exclusivamente a la entrega a domicilio hasta convertirse en una cadena h\u00edbrida que combina tiendas f\u00edsicas y plataformas digitales. La clave de este \u00e9xito fue la adopci\u00f3n de experiencias digitales, programas de fidelizaci\u00f3n y tecnolog\u00eda para aumentar las transacciones tanto en las plataformas f\u00edsicas como en las digitales. Tambi\u00e9n fue fundamental contar con el surtido adecuado, centr\u00e1ndose en la adquisici\u00f3n de productos locales, y ofrecer un espacio c\u00f3modo y agradable para comprar.<\/p>\n\n\n\n<p>\u00bfCu\u00e1l es la lecci\u00f3n? Lo digital es una parte fundamental del \u00e9xito, pero no funciona por arte de magia ni por s\u00ed solo. Debe ser un componente de una estrategia global para atender a los clientes y ofrecerles las experiencias de compra que demandan. Con el poder de una soluci\u00f3n integral para el comercio minorista en tu tienda, la experiencia de compra fluida se convierte f\u00e1cilmente en una realidad. Los supermercados pueden aprovechar la tecnolog\u00eda para rastrear el comportamiento de los clientes y ofrecer m\u00e1s opciones de transacciones en l\u00ednea y sin contacto, y usar esta tecnolog\u00eda para dar vida a las tiendas con informaci\u00f3n, brindando valor al cliente en cada pasillo.&nbsp;<\/p>\n\n\n\n<p>Desde 1967, Ravyx ha colaborado con tiendas de comestibles de todos los tama\u00f1os, ayud\u00e1ndolas a utilizar la tecnolog\u00eda para mejorar la experiencia del cliente y aumentar sus ganancias mediante la integraci\u00f3n de la tecnolog\u00eda adecuada para cada aplicaci\u00f3n.&nbsp;<a href=\"https:\/\/ravyx.com\/es\/innovation-retail\/\" target=\"_blank\" rel=\"noreferrer noopener\">Aprenda c\u00f3mo<\/a>&nbsp;Ravyx puede ayudarte a salvar la brecha entre las compras digitales y las f\u00edsicas, y llegar a tus clientes justo donde ellos quieren estar.<\/p>","protected":false},"excerpt":{"rendered":"<p>Shifting from in-store to online shopping has been a big drive for many retailers over the past few years. In an interesting industry twist, some digital retailers are pivoting to provide the kind of experience normally only available in-person, highlighting the importance of a variety of choices for delivering shopper convenience. A&nbsp;recent article&nbsp;discusses the successful [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":2364,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,5],"tags":[],"class_list":["post-1801","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-specialty-retail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to meld digital and experiential for maximum shopper convenience<\/title>\n<meta name=\"description\" content=\"Shifting from in-store to online shopping has been a big drive for many retailers over the past few years.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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