{"id":1781,"date":"2023-10-18T15:36:39","date_gmt":"2023-10-18T15:36:39","guid":{"rendered":"https:\/\/stcr.dev.dquinn.net\/?p=1781"},"modified":"2024-04-16T19:39:39","modified_gmt":"2024-04-16T19:39:39","slug":"google-update-lets-retailers-give-shoppers-options","status":"publish","type":"post","link":"https:\/\/ravyx.com\/es\/google-update-lets-retailers-give-shoppers-options\/","title":{"rendered":"Una actualizaci\u00f3n de Google permite a los minoristas ofrecer opciones a los compradores"},"content":{"rendered":"<h3 class=\"wp-block-heading\">AHORA LAS TIENDAS PUEDEN DESTACAR LA COMPRA EN L\u00cdNEA, LA ENTREGA A DOMICILIO, LA RECOGIDA EN LA ACERA Y EL INVENTARIO<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Por supuesto, la pandemia ha cambiado la forma en que la gente hace las compras; debido a las preocupaciones por la seguridad y a las fluctuaciones en el suministro, las cajas de autopago, los pedidos en l\u00ednea y la recogida y entrega de comestibles se han convertido en servicios fundamentales para los minoristas.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Las opciones de compra flexibles, gracias a la tecnolog\u00eda inteligente, ofrecen una mejor experiencia al cliente. Los compradores pueden consultar la disponibilidad de los productos antes de ir a la tienda, lo que les ahorra tiempo y les evita el inconveniente de desplazarse para luego descubrir que un producto est\u00e1 agotado. Adem\u00e1s, ofrecer servicios de entrega a domicilio y recogida sin contacto ayuda a los compradores a adquirir los productos que necesitan, al tiempo que se maximiza el distanciamiento social.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sin embargo, no basta con ofrecer la posibilidad de comprar en l\u00ednea, la entrega a domicilio y la recogida en tienda: los supermercados tambi\u00e9n deben informar a sus clientes de estas opciones. A&nbsp;<a href=\"https:\/\/www.retaildive.com\/news\/googles-new-search-features-let-shoppers-see-curbside-in-store-pickup-off\/585494\/\" target=\"_blank\" rel=\"noreferrer noopener\">actualizaci\u00f3n reciente<\/a>&nbsp;a los resultados de b\u00fasqueda de Google Shopping, permite a los minoristas comunicar claramente todas las opciones de compra que ofrecen. Esta funci\u00f3n puede ayudar a los minoristas a diferenciarse de la competencia y a atraer a nuevos clientes que buscan la experiencia de compra m\u00e1s c\u00f3moda y segura.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google introdujo este cambio debido al enorme aumento en las b\u00fasquedas de t\u00e9rminos como \u201ccompras seguras\u201d y \u201centrega en la acera\u201d, as\u00ed como a la necesidad de ofrecer a los compradores una forma sencilla de ver qu\u00e9 hay en las tiendas antes de decidirse a ir en persona. Este cambio permite a los supermercados informar a sus clientes actuales y llegar a otros nuevos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfCuenta tu tienda con la tecnolog\u00eda necesaria para ofrecer las opciones de compra m\u00e1s demandadas?&nbsp;<a href=\"https:\/\/ravyx.com\/es\/innovation-retail\/\" target=\"_blank\" rel=\"noreferrer noopener\">M\u00e1s informaci\u00f3n<\/a>&nbsp;sobre c\u00f3mo Ravyx puede ayudar a identificar e implementar soluciones de punto de venta y comercio electr\u00f3nico que mejoren las relaciones con los clientes.<a href=\"https:\/\/ravyx.com\/es\/stcr-blog\/\"><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>NOW STORES CAN HIGHLIGHT ONLINE SHOPPING, DELIVERY, CURBSIDE AND INVENTORY The pandemic has, of course, changed the way people shop, with safety concerns and fluctuations in supply making self-checkout, online ordering, and grocery pickup and delivery crucial offerings for retailers.&nbsp; Flexible shopping options powered by smart technology provide better customer experience. Shoppers can check product [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":2364,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,5],"tags":[],"class_list":["post-1781","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-specialty-retail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google update lets retailers give shoppers options<\/title>\n<meta name=\"description\" content=\"Now stores can highlight online shopping, delivery, curbside and inventory. 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The pandemic has, of course, changed the way people shop.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ravyx.com\/es\/google-update-lets-retailers-give-shoppers-options\/\" \/>\n<meta property=\"og:site_name\" content=\"Ravyx\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/stcrpos\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-18T15:36:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-16T19:39:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ravyx.com\/wp-content\/uploads\/2023\/09\/generic-blog-img.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"601\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Christina Redell\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@stcrpos\" \/>\n<meta name=\"twitter:site\" content=\"@stcrpos\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Christina Redell\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ravyx.com\\\/google-update-lets-retailers-give-shoppers-options\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ravyx.com\\\/google-update-lets-retailers-give-shoppers-options\\\/\"},\"author\":{\"name\":\"Christina Redell\",\"@id\":\"https:\\\/\\\/ravyx.com\\\/#\\\/schema\\\/person\\\/21466a99e0fb793f13a6ca93603b0822\"},\"headline\":\"Google update lets retailers give shoppers options\",\"datePublished\":\"2023-10-18T15:36:39+00:00\",\"dateModified\":\"2024-04-16T19:39:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ravyx.com\\\/google-update-lets-retailers-give-shoppers-options\\\/\"},\"wordCount\":258,\"publisher\":{\"@id\":\"https:\\\/\\\/ravyx.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/ravyx.com\\\/google-update-lets-retailers-give-shoppers-options\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ravyx.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/generic-blog-img.jpg\",\"articleSection\":[\"News\",\"Specialty Retail\"],\"inLanguage\":\"es-DO\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ravyx.com\\\/google-update-lets-retailers-give-shoppers-options\\\/\",\"url\":\"https:\\\/\\\/ravyx.com\\\/google-update-lets-retailers-give-shoppers-options\\\/\",\"name\":\"Google update lets retailers give shoppers options\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ravyx.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ravyx.com\\\/google-update-lets-retailers-give-shoppers-options\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ravyx.com\\\/google-update-lets-retailers-give-shoppers-options\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ravyx.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/generic-blog-img.jpg\",\"datePublished\":\"2023-10-18T15:36:39+00:00\",\"dateModified\":\"2024-04-16T19:39:39+00:00\",\"description\":\"Now stores can highlight online shopping, delivery, curbside and inventory. 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