{"id":1754,"date":"2023-10-17T19:30:09","date_gmt":"2023-10-17T19:30:09","guid":{"rendered":"https:\/\/stcr.dev.dquinn.net\/?p=1754"},"modified":"2024-04-16T19:39:40","modified_gmt":"2024-04-16T19:39:40","slug":"paper-coupon-decline-allows-grocers-personalize-shopper-relationships","status":"publish","type":"post","link":"https:\/\/ravyx.com\/es\/paper-coupon-decline-allows-grocers-personalize-shopper-relationships\/","title":{"rendered":"El rechazo del cup\u00f3n de papel permite a los tenderos personalizar las relaciones con los compradores"},"content":{"rendered":"<p class=\"wp-block-paragraph\">No es sorprendente que los consumidores m\u00e1s j\u00f3venes sean m\u00e1s propensos a usar herramientas de compras digitales, pero seg\u00fan un nuevo estudio, el uso de cupones electr\u00f3nicos entre todos los consumidores ha superado a los cupones de papel por primera vez en la historia. Los cupones f\u00edsicos han registrado un largo declive, y los cupones enviados por correo a menudo no se utilizan. Sin embargo, la inminente desaparici\u00f3n del tradicional recorte de cupones significa que los minoristas pueden dirigirse a los compradores de manera m\u00e1s eficiente y eficaz, adem\u00e1s de ofrecer ahorros y un aumento en las ventas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.grocerydive.com\/news\/digital-overtakes-paper-as-consumers-preferred-coupon-type-survey-finds\/598879\/\" target=\"_blank\" rel=\"noreferrer noopener\">Investigaciones recientes muestran<\/a>&nbsp;El 69% de los consumidores de la Generaci\u00f3n X y el 58% de los baby boomers encuestados utilizan activamente cupones digitales. A&nbsp;<a href=\"https:\/\/www.grocerydive.com\/news\/print-coupons-continue-to-decline-report-says\/559905\/\" target=\"_blank\" rel=\"noreferrer noopener\">estudio similar de 2019<\/a>&nbsp;Se descubri\u00f3 que 43% de todos los compradores segu\u00edan buscando cupones impresos antes de ir de compras al supermercado, pero en solo un a\u00f1o esa cifra disminuy\u00f3, ya que los compradores se han acostumbrado a usar herramientas digitales. Hoy en d\u00eda, el 94% de los compradores de la Generaci\u00f3n X y el 86% de los baby boomers buscan las promociones personalizadas que ofrecen los cupones digitales y los programas de fidelidad de las tiendas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Este nivel de personalizaci\u00f3n es una gran raz\u00f3n por la cual los cupones digitales son tan populares. En lugar de buscar en un folleto publicitario o inserto de peri\u00f3dico art\u00edculos que est\u00e9n en oferta, los consumidores pueden dejar que las ofertas los encuentren a ellos. Muchos tenderos han descubierto que la publicidad digital es m\u00e1s eficaz para llegar a los clientes, probablemente debido a que tanto la circulaci\u00f3n de los peri\u00f3dicos como la relevancia del correo f\u00edsico han disminuido en nuestra sociedad.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esta tendencia es una excelente noticia para las tiendas de abarrotes que implementan soluciones de venta minorista inteligentes. Estas soluciones respaldan el comercio omnicanal y permiten a los minoristas crear promociones basadas directamente en el comportamiento de los compradores. Los cupones digitales ofrecen promociones precisas que tienen muchas m\u00e1s probabilidades de ser utilizadas. Si un comprador adquiere con frecuencia comida para gatos, por ejemplo, se le pueden ofrecer cupones digitales personalizados para su marca habitual como recompensa por su fidelidad, o bien presentarle nuevos productos que tal vez no haya considerado. Aunque la popularidad de los cupones impresos est\u00e1 cayendo en picada, el 80% de los compradores afirma que los cupones digitales han cambiado su comportamiento, lo que ha llevado a ventas m\u00e1s inmediatas y a probar nuevas marcas. Ahorrar dinero siempre est\u00e1 de moda; los minoristas simplemente cuentan con nuevas herramientas para ofrecer ahorros de una manera m\u00e1s impactante.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfSu supermercado est\u00e1 adoptando los cupones digitales?&nbsp;<a href=\"https:\/\/ravyx.com\/es\/innovation-retail\/\" target=\"_blank\" rel=\"noreferrer noopener\">Conectarse con Ravyx<\/a>&nbsp;para obtener m\u00e1s informaci\u00f3n sobre c\u00f3mo los cupones digitales, los programas de lealtad y otras herramientas para la interacci\u00f3n del comprador pueden aumentar tanto los ahorros de los clientes como los m\u00e1rgenes de ganancia de la tienda.<\/p>","protected":false},"excerpt":{"rendered":"<p>It is not surprising that younger consumers are more likely to use digital shopping tools, but according to a new study, e-coupon use among all consumers has eclipsed paper coupons for the first time ever. Physical coupons have seen a long decline, with mailed coupons often going unused. However, the impending demise of traditional coupon [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":2364,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3,1],"tags":[],"class_list":["post-1754","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-grocery","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Paper Coupon Decline Allows Grocers to Personalize Shopper Relationships<\/title>\n<meta name=\"description\" content=\"It is not surprising that younger consumers are more likely to use digital shopping tools, but according to a new study, e-coupon use among all consumers has eclipsed paper coupons.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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