Phygital is the latest grocery retail buzzword, and it’s leading the way in shopper experience. <\/p>\n\n\n\n
Unlike omnichannel or multichannel that seek to extend a retailer’s presence to the various ways people shop as separate options, “Phygital” is a blend of digital and physical. The difference is subtle, but embracing “Phygital” creates a shopping experience that more closely mirrors the way consumers shop and live their lives.<\/p>\n\n\n\n
Each year, more gadgets and technologies land in grocery stores, from robots and electronic shelf labels to self-checkout to no-checkout. \u00a0While such innovations were once out of reach for many smaller retailers, the technology is now less expensive and doesn’t require in-house technology experts. <\/p>\n\n\n\n
Today more grocers can leverage these technologies, but successful omnichannel retail requires balancing the digital with the physical so e-commerce does not compete with shopping in person.<\/p>\n\n\n\n
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