{"id":1736,"date":"2023-10-17T19:06:15","date_gmt":"2023-10-17T19:06:15","guid":{"rendered":"https:\/\/stcr.dev.dquinn.net\/?p=1736"},"modified":"2024-04-16T19:39:41","modified_gmt":"2024-04-16T19:39:41","slug":"want-your-customers-spend-more-embrace-and-optimize-omnichannel","status":"publish","type":"post","link":"https:\/\/ravyx.com\/es\/want-your-customers-spend-more-embrace-and-optimize-omnichannel\/","title":{"rendered":"\u00bfQuiere que sus clientes gasten m\u00e1s? Adopte y optimice el omnicanal."},"content":{"rendered":"<p>Hoy en d\u00eda, muchos comerciantes conocen la importancia de las compras omnicanal como herramienta para ofrecer la mejor experiencia al cliente. Pero, m\u00e1s all\u00e1 de la comodidad, el omnicanal ha demostrado ser una forma de aumentar el gasto de los clientes en sus compras, lo que hace que el equilibrio entre las compras en la tienda y las compras en l\u00ednea sea un camino hacia mayores ganancias.<\/p>\n\n\n\n<p>Seg\u00fan un informe reciente,&nbsp;<a href=\"https:\/\/www.grocerydive.com\/news\/omnichannel-consumers-spend-up-to-20-more-report-finds\/602350\/\" target=\"_blank\" rel=\"noreferrer noopener\">consumidores omnicanal<\/a>&nbsp;gastan hasta 20% m\u00e1s que quienes solo compran en tiendas f\u00edsicas. Sin embargo, el informe tambi\u00e9n se\u00f1ala que hasta el 50% de los compradores que prueban las compras en l\u00ednea solo lo hacen una vez y luego lo dejan por las compras en tiendas f\u00edsicas.&nbsp;<\/p>\n\n\n\n<p>La clave para retener a esos clientes es captar su atenci\u00f3n durante los primeros meses de interacci\u00f3n digital. Los compradores que realizan siete compras durante los primeros tres meses como clientes en l\u00ednea son tres veces m\u00e1s propensos a seguir comprando en l\u00ednea a largo plazo.<\/p>\n\n\n\n<p>Entonces, \u00bfqu\u00e9 hace que los compradores sigan recurriendo a las compras en l\u00ednea y omnicanal? Una combinaci\u00f3n de cumplimiento s\u00f3lido, experiencias personalizadas y programas de compras que&nbsp;<a href=\"https:\/\/risnews.com\/3-ways-retain-online-grocery-shoppers-beyond-pandemic\" target=\"_blank\" rel=\"noreferrer noopener\">aportar valor al cliente<\/a>. Los compradores en l\u00ednea pueden desanimarse por la desconexi\u00f3n entre lo que se indica como disponible en l\u00ednea y lo que realmente terminan llev\u00e1ndose en sus bolsas de compras al recoger o recibir el pedido. Por lo tanto, es fundamental contar con estrategias s\u00f3lidas de cumplimiento para evitar perder la confianza de los clientes.<\/p>\n\n\n\n<p>Las tiendas tambi\u00e9n pueden utilizar los datos de los compradores para ofrecer una experiencia personalizada con ofertas y sugerencias de productos, de modo que los compradores disfruten de algo m\u00e1s que comodidad al comprar en l\u00ednea. Si descubren valor en cada paso, es m\u00e1s probable que vuelvan y gasten m\u00e1s.<\/p>\n\n\n\n<p>\u00bfTu tienda est\u00e1 pensando en ofrecer una experiencia de compra omnicanal? El \u00e9xito comienza con una base s\u00f3lida: una soluci\u00f3n inteligente para el comercio minorista. Ravyx cuenta con la tecnolog\u00eda que hace que las compras en la tienda y en l\u00ednea sean fluidas, coherentes y gratificantes para los clientes. M\u00e1s informaci\u00f3n sobre nuestra&nbsp;<a href=\"https:\/\/ravyx.com\/es\/innovation-retail\/\" target=\"_blank\" rel=\"noreferrer noopener\">soluciones inteligentes para el comercio minorista<\/a>, y prepara tu tienda para recibir a m\u00e1s clientes que regresan.<\/p>","protected":false},"excerpt":{"rendered":"<p>Today, many grocers know the importance of omnichannel shopping as a tool for delivering the best customer experience. But, beyond convenience, omnichannel has proven itself as a way to increase how much customers spend on their purchases, making a balance of in-store and online shopping a path to higher profits. According to a recent report,&nbsp;omnichannel [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":2364,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1736","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Want your Customers to Spend More? 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Embrace and Optimize Omnichannel\" \/>\n<meta property=\"og:description\" content=\"Today, many grocers know the importance of omnichannel shopping as a tool for delivering the best customer experience.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ravyx.com\/es\/want-your-customers-spend-more-embrace-and-optimize-omnichannel\/\" \/>\n<meta property=\"og:site_name\" content=\"Ravyx\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/stcrpos\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-17T19:06:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-16T19:39:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ravyx.com\/wp-content\/uploads\/2023\/09\/generic-blog-img.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"601\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sarah Cavolo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@stcrpos\" \/>\n<meta name=\"twitter:site\" content=\"@stcrpos\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sarah Cavolo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ravyx.com\\\/want-your-customers-spend-more-embrace-and-optimize-omnichannel\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ravyx.com\\\/want-your-customers-spend-more-embrace-and-optimize-omnichannel\\\/\"},\"author\":{\"name\":\"Sarah Cavolo\",\"@id\":\"https:\\\/\\\/ravyx.com\\\/#\\\/schema\\\/person\\\/bcff775af1cc39a20816a5372bb1f6e1\"},\"headline\":\"Want your Customers to Spend More? 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