{"id":1714,"date":"2023-10-17T18:19:06","date_gmt":"2023-10-17T18:19:06","guid":{"rendered":"https:\/\/stcr.dev.dquinn.net\/?p=1714"},"modified":"2024-04-16T19:39:55","modified_gmt":"2024-04-16T19:39:55","slug":"2-technologies-building-physical-meets-digital-store","status":"publish","type":"post","link":"https:\/\/ravyx.com\/es\/2-technologies-building-physical-meets-digital-store\/","title":{"rendered":"Dos tecnolog\u00edas que necesitas para construir la tienda perfecta que une lo f\u00edsico y lo digital"},"content":{"rendered":"

Se habla mucho hoy en d\u00eda sobre el comercio omnicanal y la creaci\u00f3n de una experiencia de compra f\u00edsica, pero \u00bfqu\u00e9 significa esto realmente para sus compradores? La gente busca conveniencia y valor, y a menudo compra en diferentes puntos de venta, tanto en l\u00ednea como en persona, para encontrarlo. <\/p>\n\n\n\n

Seg\u00fan una encuesta previa a la pandemia,\u00a083% de compradores<\/a>\u00a0visit\u00f3 entre cuatro y nueve tiendas diferentes a lo largo de un a\u00f1o para comprar comestibles.\u00a0<\/p>\n\n\n\n

Entonces, las tiendas luchan constantemente por ser la opci\u00f3n ideal para un comprador en cualquier situaci\u00f3n dada. Las tiendas f\u00edsicas combinan lo mejor de ambos mundos para tu comprador, con puntos de contacto digitales<\/a> impulsando la experiencia de compra en tienda y ofreciendo informaci\u00f3n, conveniencia y m\u00e1s opciones.<\/p>\n\n\n\n

Los c\u00f3digos QR son una herramienta valiosa para acercar el mundo digital al pasillo de compras. La pandemia familiariz\u00f3 al p\u00fablico nuevamente con los c\u00f3digos QR, una tecnolog\u00eda m\u00e1s antigua que se puso a la altura de las circunstancias al ofrecer una soluci\u00f3n para men\u00fas de restaurantes sin contacto. Aparecen cada vez m\u00e1s, complementando una interacci\u00f3n f\u00edsica, como comprar en una tienda o abrir el correo, al proporcionar acceso r\u00e1pido a informaci\u00f3n digital, ya que al escanear el c\u00f3digo QR con la c\u00e1mara del tel\u00e9fono se abre un sitio web. Las aplicaciones en la tienda son muchas. \u00bfBuscas promocionar una oferta especial para tu departamento de carnes? Un c\u00f3digo QR junto a la exhibici\u00f3n de chuletas de res puede dirigir a los compradores a una p\u00e1gina de recetas o a cupones para art\u00edculos que ayuden a crear una soluci\u00f3n de comida completa. Los c\u00f3digos QR tambi\u00e9n se pueden utilizar para agilizar el proceso de pago<\/a> en una aplicaci\u00f3n m\u00f3vil, cupones personalizados y m\u00e1s.<\/p>\n\n\n\n

Etiquetas electr\u00f3nicas para estantes<\/a> Las etiquetas electr\u00f3nicas (ESL) son otra forma de llevar lo digital a sus clientes en la tienda. Estas etiquetas inteligentes de estanter\u00eda se controlan de forma centralizada, lo que garantiza la precisi\u00f3n de los precios y tambi\u00e9n pueden mostrar informaci\u00f3n m\u00e1s detallada sobre productos y ofertas especiales. Las ESL no requieren que sus compradores utilicen sus tel\u00e9fonos inteligentes, lo que hace que la divisi\u00f3n f\u00edsica y digital sea m\u00e1s fluida.<\/p>\n\n\n\n

Ambas tecnolog\u00edas pueden llevar la informaci\u00f3n y la conveniencia del comercio electr\u00f3nico a tus tiendas, resultando en compradores m\u00e1s felices y mejor conectados, que tienen m\u00e1s probabilidades de hacer de tu tienda una de sus paradas favoritas. Y como muchas innovaciones y tendencias tecnol\u00f3gicas, funcionan mejor como parte de soluciones minoristas completas. Las soluciones minoristas inteligentes de Ravyx ayudan a las tiendas a construir la experiencia de compra que los clientes desean. M\u00e1s informaci\u00f3n<\/a> sobre todas nuestras soluciones. <\/p>","protected":false},"excerpt":{"rendered":"

There’s a lot of talk today about omnichannel retail, and building a physical shopping experience, but what does this actually mean for your shoppers? People want convenience and value, and often shop at different outlets \u2014 both online and in-person \u2014 to find it. According to a pre-pandemic survey,\u00a083% of shoppers\u00a0visited between four and nine […]<\/p>\n","protected":false},"author":13,"featured_media":2364,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1714","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"\nTwo Technologies for Building the Physical-Meets-Digital Store<\/title>\n<meta name=\"description\" content=\"Stores are constantly fighting to be that ideal choice for a shopper for any given situation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ravyx.com\/es\/2-technologies-building-physical-meets-digital-store\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" 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