{"id":1710,"date":"2023-10-17T18:15:41","date_gmt":"2023-10-17T18:15:41","guid":{"rendered":"https:\/\/stcr.dev.dquinn.net\/?p=1710"},"modified":"2024-04-16T19:39:55","modified_gmt":"2024-04-16T19:39:55","slug":"lower-self-checkout-friction-happier-shoppers","status":"publish","type":"post","link":"https:\/\/ravyx.com\/es\/lower-self-checkout-friction-happier-shoppers\/","title":{"rendered":"Menos fricci\u00f3n en el autocobro = compradores m\u00e1s felices"},"content":{"rendered":"<p>Cuando se hace correctamente, el autopago puede llevar tu tienda al siguiente nivel. Los clientes experimentan compras r\u00e1pidas y f\u00e1ciles. Las tiendas ahorran a trav\u00e9s de eficiencias de principio a fin. La lealtad crece. Pero, cuando el autopago se implementa de manera deficiente, puede hacer que tus clientes se vayan a la competencia.&nbsp;<\/p>\n\n\n\n<p>Una manera de maximizar los beneficios de las cajas de autopago para tu tienda es reducir la fricci\u00f3n en el punto de venta. La fricci\u00f3n se deriva de una mala experiencia de usuario. Un mensaje como \u201cArt\u00edculo no encontrado\u201d puede hacer que tus compradores se rindan y deseen haber optado por un checkout tradicional en su lugar.&nbsp;<\/p>\n\n\n\n<p>Los productos son una fuente com\u00fan de esta fricci\u00f3n en el autopago. Un informe reciente de PYMNTS y Toshiba mostr\u00f3 que&nbsp;<a href=\"https:\/\/www.pymnts.com\/news\/retail\/2021\/friction-points-slowing-adoption-of-self-checkout-for-grocers\/\" target=\"_blank\" rel=\"noreferrer noopener\">La producci\u00f3n de escaneos es el principal obst\u00e1culo.<\/a>&nbsp;en cuanto al escaneo autom\u00e1tico de comestibles. El informe encontr\u00f3 que:<\/p>\n\n\n\n<p>30% of grocery customers used self-checkout for their most recent shopping trip.<\/p>\n\n\n\n<p>Pero \u2014<\/p>\n\n\n\n<p>35% of those who prefer self-checkout find self-scanning produce items to be inconvenient.<br>And, 52% of shoppers said that they would likely not use a self-checkout option if their cart contained a large amount of produce.<\/p>\n\n\n\n<p>Entonces, \u00bfc\u00f3mo pueden los supermercados experimentar los beneficios de las cajas de autopago mientras fomentan su uso y mejoran la satisfacci\u00f3n del cliente para todos los compradores, incluidos aquellos que suelen comprar muchas frutas y verduras frescas?<\/p>\n\n\n\n<p>Primero, los supermercados pueden invertir en tecnolog\u00eda que utiliza&nbsp;<a href=\"https:\/\/techwireasia.com\/2020\/08\/toshiba-is-making-self-checkouts-contactless-with-computer-vision\/\" target=\"_blank\" rel=\"noreferrer noopener\">visi\u00f3n por computadora<\/a>&nbsp;para ayudar a minimizar la fricci\u00f3n al escanear productos por uno mismo. Las tecnolog\u00edas nuevas y emergentes pueden identificar los productos agr\u00edcolas, incluso distinguiendo entre variedades de manzanas. La soluci\u00f3n tambi\u00e9n puede ser m\u00e1s simple, como usar escaneo de c\u00f3digos de barras de art\u00edculos individuales para productos agr\u00edcolas o asegurar una forma f\u00e1cil de usar para buscar art\u00edculos en el autopago. Muchos sistemas, incluidos los sistemas de autopago de Toshiba, permiten una b\u00fasqueda simple basada en texto, lo que es una buena soluci\u00f3n para cuando faltan las etiquetas de los art\u00edculos por alg\u00fan motivo.<\/p>\n\n\n\n<p>Pero, m\u00e1s all\u00e1 de la visi\u00f3n por computadora y otras tecnolog\u00edas, las tiendas pueden&nbsp;<a href=\"https:\/\/ravyx.com\/es\/self-checkouts-giant-leap-teaches-service-technology-happy-shoppers\/\">reducir la fricci\u00f3n<\/a>&nbsp;en otras \u00e1reas del proceso de pago para compensar peque\u00f1as demoras que pueden ser inevitables al escanear productos. Por ejemplo, los sistemas de autopago actuales pueden interpretar el comportamiento del comprador y corregir errores comunes. Los sistemas tambi\u00e9n pueden equilibrar cuestiones de fricci\u00f3n frente a riesgo al proporcionar mensajes \u00fatiles mientras los clientes escanean por s\u00ed mismos. Si su comprador ingresa el c\u00f3digo para una sand\u00eda de cinco libras, pero solo empaca un art\u00edculo de cinco onzas, la pantalla puede dar un recordatorio amable para verificar el art\u00edculo. Las excepciones, como una discrepancia entre el peso escaneado y el peso empaquetado, tambi\u00e9n pueden ser monitoreadas de forma remota o en el \u00e1rea de caja, lo que ayuda a agilizar el proceso de pago.<\/p>\n\n\n\n<p>Los autopagos son una parte importante de la experiencia de compra en tienda actual, sin importar el tama\u00f1o de tu negocio. Pero no todos los sistemas de autopago son iguales, y la implementaci\u00f3n correcta es la clave del \u00e9xito. Ravyx va m\u00e1s all\u00e1 de vender sistemas de autopago, ayudamos a las tiendas&nbsp;<a href=\"https:\/\/ravyx.com\/es\/service-support\/\" target=\"_blank\" rel=\"noreferrer noopener\">planificar y ejecutar soluciones minoristas completas<\/a>&nbsp;que brinden el mayor valor hoy y preparen mejor para innovaciones y cambios en el futuro. \u00a1Conozca hoy mismo las soluciones de retail inteligente de Ravyx!<\/p>","protected":false},"excerpt":{"rendered":"<p>When done right, self-checkout can take your store to the next level. Customers experience fast and easy shopping. Stores save through end-to-end efficiencies. Loyalty grows. But, when self-checkout is poorly implemented, it can lead your customers right out the door to a competitor.&nbsp; One way to maximize the benefits of self-checkouts for your store is [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":2364,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1710","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Less Self-Checkout Friction = Happier Shoppers<\/title>\n<meta name=\"description\" content=\"When done right, self-checkout can take your store to the next level. Customers experience fast and easy shopping. Stores save through end-to-end efficiencies. Customer loyalty grows.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ravyx.com\/es\/lower-self-checkout-friction-happier-shoppers\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Less Self-Checkout Friction = Happier Shoppers\" \/>\n<meta property=\"og:description\" content=\"When done right, self-checkout can take your store to the next level. Customers experience fast and easy shopping. Stores save through end-to-end efficiencies. 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