{"id":1706,"date":"2023-10-17T18:11:40","date_gmt":"2023-10-17T18:11:40","guid":{"rendered":"https:\/\/stcr.dev.dquinn.net\/?p=1706"},"modified":"2024-04-16T19:39:55","modified_gmt":"2024-04-16T19:39:55","slug":"are-you-prepared-2021-holiday-shopping-season-heres-how-grocery-technology-can-help","status":"publish","type":"post","link":"https:\/\/ravyx.com\/es\/are-you-prepared-2021-holiday-shopping-season-heres-how-grocery-technology-can-help\/","title":{"rendered":"Are You Prepared for the 2021 Holiday Shopping Season? Here\u2019s How Grocery Technology Can Help"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Preparing for the holiday shopping season will look different for grocery stores in 2021. Last year, small celebrations replaced typical holiday gatherings, and consumers stuck to online shopping for their grocery and gift-giving needs. While online shopping is not going away anytime soon, vaccinated individuals are predicted to celebrate the holidays in larger group settings compared to 2020. In fact,&nbsp;<a href=\"https:\/\/www.winsightgrocerybusiness.com\/retailers\/how-2021-holiday-season-could-look-different-grocery\" target=\"_blank\" rel=\"noreferrer noopener\">40% of consumers<\/a>&nbsp;were expecting to spend the holidays with more people than they did last year.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So, what does this mean for grocery retailers? Of course, you\u2019ll need to prepare for increased spending on food, beverages and party-related items to accommodate for more in-person holiday celebrations. But there\u2019s more for grocers to consider.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.forbes.com\/sites\/catherineerdly\/2021\/09\/28\/e-commerce-leaders-share-their-predictions-for-small-business-christmas-2021-trends\/?sh=2e737a216497\" target=\"_blank\" rel=\"noreferrer noopener\">Retail experts predict<\/a>&nbsp;more individuals will be holiday shopping with intent. While this is especially the case for gift shopping, the same can be said when it comes to buying groceries. Between hosting holiday parties and stocking up on gifts, shoppers are looking to plan their purchases better and save money where they can this holiday season.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.winsightgrocerybusiness.com\/retailers\/how-2021-holiday-season-could-look-different-grocery\" target=\"_blank\" rel=\"noreferrer noopener\">56% of individuals<\/a>&nbsp;surveyed said they\u2019re somewhat concerned about rising food prices. Additionally, a study reported that&nbsp;<a href=\"https:\/\/progressivegrocer.com\/e-coupons-shape-consumer-purchases-study\" target=\"_blank\" rel=\"noreferrer noopener\">54% of all shoppers<\/a>&nbsp;recently purchased a new brand because it was less expensive, and nearly a third of these shoppers were influenced by a digital coupon. These findings are no surprise considering industry prices are at an all-time high, enabling customers to plan their purchases better and seek other options. This is where streamlined retail solutions can help.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Offering discounts to shoppers not only helps give them the opportunity to try new products and brands, but it also builds loyalty to your store.&nbsp;<a href=\"https:\/\/www.grocerydive.com\/news\/digital-overtakes-paper-as-consumers-preferred-coupon-type-survey-finds\/598879\/\" target=\"_blank\" rel=\"noreferrer noopener\">94% of Gen X shoppers and 86% of baby boomers<\/a>&nbsp;said personalized coupons and promotions were key reasons to join a store&#8217;s loyalty program. While e-coupons are helpful for holiday shoppers this season, it\u2019s clear digital promotions are a key strategy for growing your returning customer base in the long term.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">High-quality retail technology makes it even easier for grocery stores to provide personalized coupons to customers and prepare for the 2021 holiday season. Ravyx offers more than&nbsp;<a href=\"https:\/\/ravyx.com\/es\/innovation-retail\/\" target=\"_blank\" rel=\"noreferrer noopener\">tecnolog\u00eda inteligente<\/a>, ayudamos a las tiendas a planificar y ejecutar soluciones minoristas completas que brindan el m\u00e1ximo valor.&nbsp;<a href=\"https:\/\/ravyx.com\/es\/contact-us\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ponte en contacto con nosotros<\/a>&nbsp;\u00a1descubra hoy mismo m\u00e1s sobre las soluciones de comercio inteligente de Ravyx!<\/p>","protected":false},"excerpt":{"rendered":"<p>Preparing for the holiday shopping season will look different for grocery stores in 2021. Last year, small celebrations replaced typical holiday gatherings, and consumers stuck to online shopping for their grocery and gift-giving needs. While online shopping is not going away anytime soon, vaccinated individuals are predicted to celebrate the holidays in larger group settings [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3,1],"tags":[],"class_list":["post-1706","post","type-post","status-publish","format-standard","hentry","category-grocery","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Are You Prepared for the 2021 Holiday Shopping Season? 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