{"id":1704,"date":"2023-10-17T16:58:31","date_gmt":"2023-10-17T16:58:31","guid":{"rendered":"https:\/\/stcr.dev.dquinn.net\/?p=1704"},"modified":"2024-04-16T19:39:56","modified_gmt":"2024-04-16T19:39:56","slug":"2-omnichannel-grocery-trends-help-customers-save-time","status":"publish","type":"post","link":"https:\/\/ravyx.com\/es\/2-omnichannel-grocery-trends-help-customers-save-time\/","title":{"rendered":"Dos tendencias omnicanal en el sector alimentario que ayudan a los clientes a ahorrar tiempo"},"content":{"rendered":"<p>Cada vez m\u00e1s cadenas de supermercados est\u00e1n invirtiendo en soluciones de venta minorista omnicanal para aumentar las ventas, atraer a nuevos clientes y reforzar la fidelidad a la marca. <\/p>\n\n\n\n<p>De hecho, las grandes tiendas de comestibles que se adaptaron a las tendencias tecnol\u00f3gicas del sector minorista registraron un crecimiento promedio de\u00a0<a href=\"https:\/\/www.supermarketnews.com\/retail-financial\/albertsons-ceo-vivek-sankaran-omnichannel-strategy-working\" target=\"_blank\" rel=\"noreferrer noopener\">248% en ventas digitales<\/a>\u00a0en los \u00faltimos dos a\u00f1os. Cada persona tiene sus propias preferencias de compra, y ofrecer diferentes formas de comprar puede ayudar a tu tienda a atraer a una mayor variedad de clientes, a la vez que les ahorra tiempo y dinero.<\/p>\n\n\n\n<p>Estas tendencias en el comercio minorista est\u00e1n causando sensaci\u00f3n en el sector de la alimentaci\u00f3n en estos momentos:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">TECNOLOG\u00cdA DE CARROS INTELIGENTES<\/h3>\n\n\n\n<p>Ahora los compradores pueden saltarse la fila de la caja con&nbsp;<a href=\"https:\/\/www.caper.ai\/cart\" target=\"_blank\" rel=\"noreferrer noopener\">El carrito inteligente de Caper<\/a>&nbsp;soluciones.&nbsp;<a href=\"https:\/\/www.supermarketnews.com\/technology\/instacart-acquires-smart-cart-maker-caper\" target=\"_blank\" rel=\"noreferrer noopener\">Carritos equipados con inteligencia artificial (IA)<\/a>&nbsp;detectar los art\u00edculos al instante mediante c\u00e1maras integradas en el carrito, lo que permite a los clientes pagar sus compras directamente a trav\u00e9s de una pantalla t\u00e1ctil incorporada. Adem\u00e1s de registrar las compras, la pantalla del carrito puede ofrecer recomendaciones de productos y ofertas promocionales para llevar la experiencia de las compras en l\u00ednea directamente a tu tienda.&nbsp;<\/p>\n\n\n\n<p>Esta es una soluci\u00f3n muy popular entre quienes prefieren comprar en la tienda f\u00edsica, pero de la forma m\u00e1s r\u00e1pida y eficiente posible. Esto no solo ahorra tiempo a tus clientes, sino que tambi\u00e9n puede animar a los compradores a adquirir m\u00e1s productos en su pr\u00f3xima visita al supermercado. Las investigaciones demuestran que los compradores que utilizan la tecnolog\u00eda de carritos inteligentes&nbsp;<a href=\"https:\/\/ravyx.com\/es\/stcr-blog\/bringing-digital-experiences-shoppers-carts\/\" target=\"_blank\" rel=\"noreferrer noopener\">aumentar el tama\u00f1o de sus carritos en 10%<\/a>. Es una situaci\u00f3n en la que todos ganan, tanto el comprador como el minorista.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">RECETAS Y RECOMENDACIONES CON LISTAS DE LA COMPRA<\/h3>\n\n\n\n<p>No es de extra\u00f1ar que las recomendaciones de productos ayuden a los compradores a tomar decisiones de compra. Algunas tiendas de comestibles est\u00e1n llevando ese modelo un paso m\u00e1s all\u00e1 al vender&nbsp;<a href=\"https:\/\/www.supermarketnews.com\/organic-natural\/thrive-market-debuts-shoppable-cookbook\" target=\"_blank\" rel=\"noreferrer noopener\">libros de recetas con ingredientes saludables<\/a>&nbsp;los clientes pueden comprar con un solo toque mediante c\u00f3digos QR. Durante el punto \u00e1lgido de la pandemia,&nbsp;<a href=\"https:\/\/ravyx.com\/es\/stcr-blog\/2-technologies-building-physical-meets-digital-store\/\">C\u00f3digos QR<\/a>&nbsp;se convirtieron en una soluci\u00f3n popular entre los restaurantes que buscaban eliminar los men\u00fas en papel. Ahora, demuestran ser una herramienta valiosa para llevar el mundo digital a los pasillos de las tiendas (o, en este caso, a los hogares de los compradores). Los c\u00f3digos QR pueden incluso utilizarse dentro de la tienda para dirigir a los compradores a una p\u00e1gina de recetas o a una lista de promociones.<\/p>\n\n\n\n<p>El concepto del libro de recetas no solo demuestra que no es necesario dedicar mucho tiempo a planificar las comidas para la familia, sino que tambi\u00e9n elimina la necesidad de pensar en qu\u00e9 comprar para preparar una receta concreta. Otra ventaja para los minoristas es que pueden hacer un seguimiento sencillo de las compras realizadas a partir del libro de recetas, lo que les ayuda a planificar futuras ideas de recetas y tendencias.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">SOLUCIONES MINORISTAS DE RAVYX<\/h3>\n\n\n\n<p>Las soluciones tecnol\u00f3gicas omnicanal de Ravyx pueden ayudar a que tu tienda de comestibles se d\u00e9 a conocer entre los compradores que buscan ahorrar tiempo y dinero. Al igual que muchas tendencias tecnol\u00f3gicas, las innovaciones funcionan mejor cuando forman parte de una soluci\u00f3n minorista integral. Deja que las soluciones minoristas inteligentes de Ravyx optimicen la experiencia de compra de tus clientes.&nbsp;<a href=\"https:\/\/ravyx.com\/es\/innovation-retail\/\" target=\"_blank\" rel=\"noreferrer noopener\">Aprenda c\u00f3mo<\/a>&nbsp;Ravyx puede ayudarle a optimizar su tienda hoy mismo.<a href=\"https:\/\/ravyx.com\/es\/stcr-blog\/\"><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>More grocery store chains are investing in omnichannel retail solutions to increase sales, attract new customers and strengthen brand loyalty. In fact, larger grocers who adapted to retail technology trends saw an average growth of\u00a0248% in digital sales\u00a0over the last two years. Each individual has different buying preferences, and integrating methods of shopping can help [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":2083,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3,1],"tags":[],"class_list":["post-1704","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-grocery","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Omnichannel Retail Solutions That Help Customers Save Time<\/title>\n<meta name=\"description\" content=\"More grocery store chains are investing in omnichannel retail solutions to increase sales, attract new customers and strengthen brand loyalty.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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