{"id":1690,"date":"2023-10-17T16:37:37","date_gmt":"2023-10-17T16:37:37","guid":{"rendered":"https:\/\/stcr.dev.dquinn.net\/?p=1690"},"modified":"2024-04-16T19:39:56","modified_gmt":"2024-04-16T19:39:56","slug":"livestreaming-future-online-grocery-shopping","status":"publish","type":"post","link":"https:\/\/ravyx.com\/es\/livestreaming-future-online-grocery-shopping\/","title":{"rendered":"\u00bfEs la transmisi\u00f3n en vivo el futuro de las compras de comestibles en l\u00ednea?"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Las tiendas de comestibles est\u00e1n encontrando formas atractivas de combinar las compras en l\u00ednea con la experiencia en la tienda f\u00edsica, y est\u00e1n utilizando las transmisiones en vivo como una forma de atraer a m\u00e1s clientes. Seg\u00fan Coresight,&nbsp;<a href=\"https:\/\/www.grocerydive.com\/news\/albertsons-jumps-into-livestreaming\/607006\/\" target=\"_blank\" rel=\"noreferrer noopener\">Las transmisiones en vivo se est\u00e1n expandiendo r\u00e1pidamente en los Estados Unidos.<\/a>, ya que se prev\u00e9 que el mercado alcance los 1,46 billones este a\u00f1o y los 1,425 billones para 2023. Por lo tanto, se puede afirmar con seguridad que invertir en comercio social y transmisiones en vivo puede ser una decisi\u00f3n inteligente para muchas tiendas que buscan sacar provecho de las compras en l\u00ednea. A continuaci\u00f3n, te explicamos c\u00f3mo tu tienda de comestibles puede seguir este ejemplo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">CLASES DE COCINA CON PRODUCTOS A LA VENTA<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Cada vez m\u00e1s tiendas est\u00e1n lanzando videos con opci\u00f3n de compra en sus sitios web como una forma de promocionar productos espec\u00edficos, pero las transmisiones en vivo pueden llevar esto a otro nivel al incorporar las redes sociales a la mezcla. Para algunas tiendas de comestibles, las clases de cocina en vivo comenzaron como una forma de combatir la tristeza provocada por la pandemia en 2020, cuando muchos se encontraban aislados en sus hogares. Estas&nbsp;<a href=\"https:\/\/www.grocerydive.com\/news\/how-h-e-b-got-into-livestreaming\/610935\/\" target=\"_blank\" rel=\"noreferrer noopener\">cursos de cocina orientados a la comunidad<\/a>&nbsp;Se llevaron a cabo a trav\u00e9s de Zoom y se anim\u00f3 a los participantes a comprar los ingredientes con antelaci\u00f3n para poder cocinar en directo con el instructor.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los especialistas en marketing vieron la oportunidad de llevar estas clases a Facebook Live y otras plataformas de transmisi\u00f3n en vivo para que m\u00e1s personas pudieran participar. Adem\u00e1s, los avances permitieron a los minoristas incorporar el comercio electr\u00f3nico al agregar listados de productos en la transmisi\u00f3n de video con un bot\u00f3n para comprar en su sitio de comercio electr\u00f3nico. Este m\u00e9todo no solo es atractivo para los compradores, sino que tambi\u00e9n les ense\u00f1a nuevas recetas al tiempo que les presenta nuevos productos. Adem\u00e1s, genera confianza entre los compradores al ofrecerles informaci\u00f3n que pueden usar en su vida cotidiana, lo que a la larga crea lealtad a la marca.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">SOLUCIONES MINORISTAS DE RAVYX<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">El comercio social y las transmisiones en vivo son fundamentales para conectar a los comercios de alimentaci\u00f3n con los clientes que cocinan y compran desde casa. Tambi\u00e9n es una forma de posicionar tu tienda como experta en el sector, al tiempo que integras tu estrategia de redes sociales en el conjunto. Las soluciones inteligentes para el comercio minorista como&nbsp;<a href=\"https:\/\/ravyx.com\/es\/innovation-retail\/\" target=\"_blank\" rel=\"noreferrer noopener\">La tecnolog\u00eda omnicanal para el sector de la alimentaci\u00f3n de Ravyx<\/a>&nbsp;puede ayudarte a llevar tus soluciones de comercio electr\u00f3nico al siguiente nivel.&nbsp;<a href=\"https:\/\/ravyx.com\/es\/request-demo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Aprenda c\u00f3mo<\/a>&nbsp;Ravyx puede ayudarte a optimizar tu tienda en l\u00ednea hoy mismo<strong>.<\/strong><a href=\"https:\/\/ravyx.com\/es\/stcr-blog\/\"><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Grocers are finding engaging ways to merge online grocery shopping with in-store experiences, and are using livestreaming as a way to attract more shoppers. According to Coresight,&nbsp;livestreaming is quickly expanding in the U.S., with the market set to hit $6 billion this year and $25 billion by 2023. So, it\u2019s safe to say investing in [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3,1],"tags":[],"class_list":["post-1690","post","type-post","status-publish","format-standard","hentry","category-grocery","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Is Livestreaming The Future Of Online Grocery Shopping?<\/title>\n<meta name=\"description\" content=\"Grocers are finding engaging ways to merge online grocery shopping with in-store experiences, and are using livestreaming as a way to attract more shoppers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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