{"id":1674,"date":"2023-10-17T15:53:00","date_gmt":"2023-10-17T15:53:00","guid":{"rendered":"https:\/\/stcr.dev.dquinn.net\/?p=1674"},"modified":"2024-04-16T19:39:57","modified_gmt":"2024-04-16T19:39:57","slug":"how-use-customer-data-benefit-shopper","status":"publish","type":"post","link":"https:\/\/ravyx.com\/es\/how-use-customer-data-benefit-shopper\/","title":{"rendered":"C\u00f3mo utilizar los datos de los clientes en beneficio del comprador"},"content":{"rendered":"<p>Todos sabemos&nbsp;<a href=\"https:\/\/ravyx.com\/es\/innovation-retail\/\" target=\"_blank\" rel=\"noreferrer noopener\">soluciones de software<\/a>&nbsp;puede utilizar los datos de los clientes para hacer m\u00e1s eficiente la gesti\u00f3n de las tiendas. De hecho, los datos de los clientes ayudan a las tiendas de comestibles a predecir los productos de alta demanda, hacer un seguimiento de la escasez y comprender mejor a sus compradores. Pero los datos tambi\u00e9n pueden ser mutuamente beneficiosos para el consumidor, al hacer que la compra de comestibles sea una experiencia fluida.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">PERSONALIZACI\u00d3N DEL COMERCIO ELECTR\u00d3NICO<\/h3>\n\n\n\n<p>Supongamos que es noche de cine en familia y te toca elegir la pel\u00edcula. En lugar de buscar opciones en Google, probablemente te desplazar\u00e1s por la lista de pel\u00edculas recomendadas de Netflix. Esto se debe a que el algoritmo de Netflix se personaliza seg\u00fan tus preferencias y tu historial de visualizaci\u00f3n, lo que te ahorra tiempo de b\u00fasqueda.<\/p>\n\n\n\n<p>Ahora apliquemos ese concepto a tu tienda en l\u00ednea. Las tiendas de comestibles pueden aportar valor a sus compradores utilizando sus datos para recomendarles productos y personalizar su experiencia de compra. A\u00f1adir personalizaci\u00f3n a tu plataforma en l\u00ednea es fundamental para convertir las ventas.&nbsp;<a href=\"https:\/\/www.mytotalretail.com\/article\/how-e-commerce-quizzes-boost-conversion-rates-with-personalization\/\" target=\"_blank\" rel=\"noreferrer noopener\">59% de consumidores<\/a>&nbsp;afirman que la personalizaci\u00f3n influye en sus decisiones de compra y el 91% son m\u00e1s propensos a comprar en tiendas que env\u00edan recomendaciones.<\/p>\n\n\n\n<p>Los comerciantes pueden llevar la personalizaci\u00f3n a\u00fan m\u00e1s lejos si piensan en el comercio electr\u00f3nico como \u201cun&nbsp;<a href=\"https:\/\/www.grocerydive.com\/news\/pardon-the-disruption-digital-personalization-means-a-unique-store-for-eve\/617988\/\" target=\"_blank\" rel=\"noreferrer noopener\">tienda de comestibles \u00fanica<\/a>&nbsp;para cada cliente\u201d. Es decir, los minoristas inteligentes no solo ofrecen productos relevantes a los compradores, sino que tambi\u00e9n recomiendan servicios, herramientas para planificar comidas y otros atajos que ayudan a fidelizar a los clientes. Los consumidores llevan vidas muy ocupadas y acuden a su tienda de comestibles local en busca de inspiraci\u00f3n y ayuda. Por eso es importante que los minoristas en l\u00ednea creen escaparates digitales adaptados a cada comprador. Para crear estos perfiles de clientes, algunos minoristas est\u00e1n incluso probando a recopilar datos a trav\u00e9s de un cuestionario inicial en el que se pregunta al usuario sobre sus preferencias, el tama\u00f1o de su familia, sus restricciones alimentarias y mucho m\u00e1s.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">SOLUCIONES MINORISTAS DE RAVYX<\/h3>\n\n\n\n<p>Mejora tu tienda en l\u00ednea con las innovadoras soluciones de software de Ravyx. Al igual que muchas tendencias tecnol\u00f3gicas, las innovaciones funcionan mejor como parte de una soluci\u00f3n minorista completa.&nbsp;<a href=\"https:\/\/ravyx.com\/es\/request-demo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Aprenda c\u00f3mo<\/a>&nbsp;Ravyx puede ayudarte a optimizar tu tienda en l\u00ednea hoy mismo.<a href=\"https:\/\/ravyx.com\/es\/stcr-blog\/\"><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>We all know&nbsp;software solutions&nbsp;can utilize customer data to make store management more efficient. In fact, customer data helps grocery stores predict high-demand products, track shortages and understand their shoppers better. But data can also be mutually beneficial for the consumer by making grocery shopping a seamless experience.&nbsp; E-COMMERCE PERSONALIZATION Let\u2019s say it\u2019s family movie night [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":2261,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1674","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Use Customer Data to Benefit the Shopper<\/title>\n<meta name=\"description\" content=\"We all know customer data can help grocery stores predict high-demand products, track shortages and understand their shoppers better.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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