{"id":1668,"date":"2023-10-17T13:58:24","date_gmt":"2023-10-17T13:58:24","guid":{"rendered":"https:\/\/stcr.dev.dquinn.net\/?p=1668"},"modified":"2024-04-16T19:39:57","modified_gmt":"2024-04-16T19:39:57","slug":"how-grocers-can-bridge-gap-between-physical-and-digital-stores","status":"publish","type":"post","link":"https:\/\/ravyx.com\/es\/how-grocers-can-bridge-gap-between-physical-and-digital-stores\/","title":{"rendered":"C\u00f3mo pueden los supermercados salvar la brecha entre las tiendas f\u00edsicas y las digitales"},"content":{"rendered":"<p>A medida que los minoristas impulsan innovaciones en el comercio electr\u00f3nico, queda claro que la gesti\u00f3n de las tiendas f\u00edsicas tambi\u00e9n debe ser una prioridad. Si no se integran las capacidades en l\u00ednea y en las tiendas f\u00edsicas, no se satisfacen plenamente las demandas de los clientes ni se optimiza la gesti\u00f3n de las tiendas. Adoptar una visi\u00f3n global en lo que respecta a la tecnolog\u00eda aplicada al sector de los supermercados puede reducir los roces en todos los aspectos de su negocio.<\/p>\n\n\n\n<p>Dig\u00e1moslo as\u00ed: si un cliente tiene una experiencia excelente en la tienda f\u00edsica, pero su experiencia de compra en la tienda en l\u00ednea no es tan satisfactoria, es probable que la pr\u00f3xima vez compre en otro lugar. Los supermercados pueden utilizar la tecnolog\u00eda para ayudar&nbsp;<a href=\"https:\/\/www.grocerydive.com\/news\/tech-firms-helped-retailers-go-online-now-they-want-to-boost-their-in-stor\/618542\/\" target=\"_blank\" rel=\"noreferrer noopener\">operaciones en tienda<\/a>&nbsp;de formas que antes no se les hab\u00edan ocurrido.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">UTILIZA LAS M\u00c9TRICAS EN L\u00cdNEA PARA MEJORAR LA GESTI\u00d3N DE INVENTARIO<\/h3>\n\n\n\n<p>No dejes que una mala gesti\u00f3n del inventario y la falta de productos ahuyenten a tus clientes. A medida que m\u00e1s consumidores recurren a las compras en l\u00ednea, los minoristas ahora pueden utilizar los datos del comercio electr\u00f3nico para obtener una mejor visi\u00f3n del inventario de la tienda y de posibles problemas. Los pedidos digitales resultan especialmente \u00fatiles para realizar un seguimiento sencillo de los productos, al tiempo que ayudan a predecir posibles problemas de suministro. El uso de los datos de ventas en l\u00ednea junto con el inventario f\u00edsico puede ayudar a mejorar la gesti\u00f3n general a largo plazo, al permitir comprender el panorama completo de las necesidades de los consumidores.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">UTILIZA LA TECNOLOG\u00cdA PARA COMPRAR Y GESTIONAR EL STOCK EN LA TIENDA<\/h3>\n\n\n\n<p>Las soluciones tecnol\u00f3gicas omnicanal son ya una pr\u00e1ctica habitual en el sector de la alimentaci\u00f3n. Adem\u00e1s de atender pedidos en persona, los mostradores de charcuter\u00eda aceptan pedidos realizados a trav\u00e9s de una aplicaci\u00f3n m\u00f3vil. Muchas tiendas de \u00faltima generaci\u00f3n animan a los clientes a escanear un c\u00f3digo QR o a utilizar una aplicaci\u00f3n para obtener m\u00e1s informaci\u00f3n sobre los productos e incluso para orientarse por la tienda. Las tiendas de alimentaci\u00f3n tambi\u00e9n est\u00e1n invirtiendo en carritos inteligentes que ayudan a los clientes a llevar un registro de los art\u00edculos que colocan en su canasta y a pagar directamente a trav\u00e9s de una pantalla integrada en el propio carrito.&nbsp;<\/p>\n\n\n\n<p>Por supuesto, estas innovaciones son valiosas para el cliente, pero tambi\u00e9n pueden constituir un elemento crucial para la gesti\u00f3n de la tienda. Los carritos inteligentes pueden facilitar las compras a los repartidores que preparan los pedidos en l\u00ednea. Adem\u00e1s, estos carritos pueden resultar \u00fatiles para los empleados de la tienda a la hora de reponer los productos en los estantes. Las soluciones de inteligencia artificial (IA) recopilan datos sobre los consumidores y los productos a partir de las operaciones digitales para evitar los atascos en las tiendas causados por los preparadores de pedidos en l\u00ednea que circulan por los pasillos junto a los compradores.<\/p>\n\n\n\n<p>La tecnolog\u00eda omnicanal funciona mejor como una soluci\u00f3n integral&nbsp;<a href=\"https:\/\/ravyx.com\/es\/innovation-retail\/\" target=\"_blank\" rel=\"noreferrer noopener\">soluci\u00f3n para el comercio minorista<\/a>. Para integrar mejor tus tiendas digitales y f\u00edsicas, te recomendamos que trabajes con expertos en tecnolog\u00eda como el equipo de Ravyx.&nbsp;<a href=\"https:\/\/ravyx.com\/es\/request-demo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Aprenda c\u00f3mo<\/a>&nbsp;\u00a1Nuestras soluciones tecnol\u00f3gicas pueden mejorar tu tienda hoy mismo!<a href=\"https:\/\/ravyx.com\/es\/stcr-blog\/\"><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>As retailers advance e-commerce innovations, it\u2019s clear in-store management needs to stay top of mind, too. By not merging your online and in-store capabilities, you\u2019re not fully catering to customer demands while also helping streamline store management. Thinking of the big picture when it comes to grocery technology can alleviate friction in all aspects of [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":2257,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3,1],"tags":[],"class_list":["post-1668","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-grocery","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Grocers Can Bridge the Gap Between Physical and Digital Stores<\/title>\n<meta name=\"description\" content=\"As retailers advance e-commerce innovations, it\u2019s clear in-store management needs to stay top of mind, too.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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