{"id":1666,"date":"2023-10-17T13:56:11","date_gmt":"2023-10-17T13:56:11","guid":{"rendered":"https:\/\/stcr.dev.dquinn.net\/?p=1666"},"modified":"2024-04-16T19:39:57","modified_gmt":"2024-04-16T19:39:57","slug":"study-finds-consumers-still-prefer-store-grocery-shopping","status":"publish","type":"post","link":"https:\/\/ravyx.com\/es\/study-finds-consumers-still-prefer-store-grocery-shopping\/","title":{"rendered":"Un estudio revela que los consumidores prefieren seguir comprando comestibles en tiendas f\u00edsicas"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Casi nueve de cada 10 hogares hacen la mayor parte o todas sus compras de comestibles en persona, seg\u00fan un informe.&nbsp;<a href=\"https:\/\/www.supermarketnews.com\/consumer-trends\/online-grocery-surges-brick-and-mortar-still-resonates-shoppers\" target=\"_blank\" rel=\"noreferrer noopener\">El estudio<\/a>, que encuest\u00f3 a m\u00e1s de 1.000 adultos estadounidenses, tambi\u00e9n concluy\u00f3 que los compradores que van a las tiendas visitan m\u00e1s de un minorista para satisfacer todas sus necesidades. A pesar del auge de las compras en l\u00ednea, los consumidores a\u00fan desean la experiencia de las tiendas f\u00edsicas y viajar\u00e1n a varios lugares para obtenerla. Entonces, \u00bfc\u00f3mo puedes hacer que tus clientes elijan tu tienda para todas sus necesidades? Comprende lo que quieren de los supermercados y haz un plan para cumplirlo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Estos son los puntos clave de la encuesta:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>El 51% de los consumidores busca tiendas que ofrezcan los mejores precios, ofertas, promociones y descuentos<\/li>\n\n\n\n<li>El 641 % de los compradores afirm\u00f3 que la limpieza de la tienda es importante para ellos<\/li>\n\n\n\n<li>61% dijo que quiere cupones digitales para usar en la tienda<\/li>\n\n\n\n<li>45% desea que las tiendas tengan en stock todos los productos que necesitan y desean<\/li>\n\n\n\n<li>De todos los departamentos de la tienda, el 63,1 % de los compradores afirm\u00f3 que la secci\u00f3n de frutas y verduras es la m\u00e1s importante, seguida de la de carnes, con un 52,1 %.<\/li>\n\n\n\n<li>El 47,1 % de los compradores desea un programa de fidelizaci\u00f3n en las tiendas<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Con estos datos en mente, los supermercados pueden satisfacer estas demandas de los consumidores con soluciones tecnol\u00f3gicas para supermercados.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">OPTIMIZA TU TIENDA F\u00cdSICA PARA SATISFACER LAS DEMANDAS DEL CONSUMIDOR<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Un punto cr\u00edtico para los compradores es la disponibilidad y frescura de los productos. Cuando se hace manualmente, la gesti\u00f3n de inventario puede mejorar o arruinar la experiencia de compra de un cliente. Adem\u00e1s&nbsp;<a href=\"https:\/\/ravyx.com\/es\/stcr-blog\/artificial-intelligence-and-grocery-technology-can-help-solve-supply-chain-issues\/\" target=\"_blank\" rel=\"noreferrer noopener\">interrupciones en la cadena de suministro<\/a>&nbsp;puede causar estragos en la gesti\u00f3n de tu inventario. La tecnolog\u00eda no solo puede ayudar a preparar a los minoristas para interrupciones de productos y ayudar a las tiendas a administrar lo que hay en los estantes, sino que estas soluciones tambi\u00e9n pueden ayudar a las tiendas a rastrear la frescura de los productos. \u00a1Una ventaja de utilizar la tecnolog\u00eda es que tus empleados tendr\u00e1n m\u00e1s tiempo para mantener tu tienda limpia!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Seg\u00fan lo indicado por la encuesta, los consumidores tambi\u00e9n quieren ser recompensados por sus esfuerzos de compra con ofertas personalizadas que puedan canjearse en la tienda (y en l\u00ednea). Tener las mejores ofertas har\u00e1 que sus clientes vuelvan por m\u00e1s, o incluso compren m\u00e1s durante su visita. Con software minorista, puede crear sin problemas programas de fidelizaci\u00f3n y dirigirse a clientes espec\u00edficos con ofertas basadas en sus preferencias de compra.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sin tecnolog\u00eda inteligente, su tienda f\u00edsica corre el riesgo de fracasar. No se pierda detr\u00e1s de sus competidores. Use Ravyx's&nbsp;<a href=\"https:\/\/ravyx.com\/es\/innovation-retail\/\" target=\"_blank\" rel=\"noreferrer noopener\">soluciones omnicanal<\/a>&nbsp;para hacer que tu tienda sea m\u00e1s amigable para los compradores y, al mismo tiempo, optimizar las operaciones del front-end y back-end.&nbsp;<a href=\"https:\/\/ravyx.com\/es\/request-demo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Solicite una demostraci\u00f3n<\/a>&nbsp;\u00a1Empieza hoy mismo!<\/p>","protected":false},"excerpt":{"rendered":"<p>Nearly nine in 10 households do most or all of their grocery shopping in person, a report finds.&nbsp;The study, which surveyed more than 1,000 U.S. adults, also concluded in-store shoppers visit more than one retailer to meet all their needs. Despite the surge of online shopping, consumers still want that brick-and-mortar store experience and will [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3,1],"tags":[],"class_list":["post-1666","post","type-post","status-publish","format-standard","hentry","category-grocery","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Study Finds Consumers Still Prefer In-Store Grocery Shopping<\/title>\n<meta name=\"description\" content=\"Nearly nine in 10 households do most of all of their grocery shopping in person, a report finds.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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