{"id":1644,"date":"2023-10-17T13:29:10","date_gmt":"2023-10-17T13:29:10","guid":{"rendered":"https:\/\/stcr.dev.dquinn.net\/?p=1644"},"modified":"2024-04-16T19:39:58","modified_gmt":"2024-04-16T19:39:58","slug":"heres-what-grocers-are-prioritizing-year","status":"publish","type":"post","link":"https:\/\/ravyx.com\/es\/heres-what-grocers-are-prioritizing-year\/","title":{"rendered":"Esto es lo que priorizan los comerciantes de alimentos este a\u00f1o"},"content":{"rendered":"<p>Se puede afirmar sin temor a equivocarse que el sector de la distribuci\u00f3n alimentaria ha atravesado altibajos desde el inicio de la pandemia. Desde las interrupciones en la cadena de suministro y la elevada inflaci\u00f3n hasta las dificultades para contratar y retener a los empleados, las tiendas de comestibles recurren cada vez m\u00e1s a la tecnolog\u00eda para hacer frente a posibles problemas y, al mismo tiempo, satisfacer las crecientes exigencias de los consumidores.&nbsp;<\/p>\n\n\n\n<p>Ahora que llegamos a la mitad del a\u00f1o, los minoristas del sector alimentario comparten sus prioridades y estrategias para seguir siendo competitivos en un panorama en constante cambio. Un reciente&nbsp;<a href=\"https:\/\/www.grocerydive.com\/news\/5-top-grocery-priorities-2022-McKinsey\/623942\/\" target=\"_blank\" rel=\"noreferrer noopener\">Informe sobre el sector de la alimentaci\u00f3n<\/a>, que se basa en encuestas realizadas a directores generales y ejecutivos de operaciones del sector de la distribuci\u00f3n alimentaria, se\u00f1al\u00f3 los principales puntos de inter\u00e9s para las empresas de distribuci\u00f3n alimentaria este a\u00f1o.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">AVANCES EN EL \u00c1MBITO OMNICANAL Y DEL COMERCIO ELECTR\u00d3NICO&nbsp;<\/h3>\n\n\n\n<p>Cada vez m\u00e1s consumidores buscan comodidad a la hora de hacer la compra, lo que significa que recurren al comercio electr\u00f3nico para satisfacer sus necesidades de compra. Los comerciantes de comestibles han se\u00f1alado que creen que a\u00fan hay varias formas en las que pueden&nbsp;<a href=\"https:\/\/ravyx.com\/es\/stcr-blog\/how-grocers-can-improve-online-shopping-sales\/\" target=\"_blank\" rel=\"noreferrer noopener\">mejorar la experiencia digital<\/a>&nbsp;para sus clientes, lo que incluye una mejor funcionalidad de las aplicaciones, m\u00e1s incentivos de fidelizaci\u00f3n, una personalizaci\u00f3n avanzada y una mayor integraci\u00f3n de tecnolog\u00edas como el \u00abscan-and-go\u00bb con las compras en tienda y digitales.<\/p>\n\n\n\n<p>La tecnolog\u00eda avanzada tambi\u00e9n es una parte importante de la experiencia de compra en la tienda. Los clientes esperan que sus tiendas de alimentaci\u00f3n favoritas ofrezcan una mayor coherencia entre sus experiencias en l\u00ednea y en la tienda. Incorporar m\u00e1s tecnolog\u00eda omnicanal a tus tiendas f\u00edsicas, como las cajas de autopago y las etiquetas digitales en los estantes, puede agilizar las compras de los clientes y garantizar una experiencia coherente.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">RESOLVER LOS RETOS DE DOTACI\u00d3N DE PERSONAL&nbsp;<\/h3>\n\n\n\n<p>El sector de la distribuci\u00f3n alimentaria da empleo a casi 3 millones de personas en Estados Unidos. Sin embargo, desde el inicio de la pandemia, las tiendas se han enfrentado a dificultades para contratar y retener personal. Son muchos los factores que provocan la actual escasez de mano de obra, entre ellos las preocupaciones relacionadas con el cuidado de los hijos, la mayor competencia con otras oportunidades laborales y las atractivas prestaciones ofrecidas por los gobiernos federal y locales. Aunque cada vez m\u00e1s tiendas de alimentaci\u00f3n est\u00e1n incorporando nuevas prestaciones a sus paquetes de empleo,&nbsp;<a href=\"https:\/\/ravyx.com\/es\/stcr-blog\/automation-answer-solving-staffing-challenges\/\" target=\"_blank\" rel=\"noreferrer noopener\">automatizaci\u00f3n del comercio minorista<\/a>&nbsp;sigue siendo una forma clave de cubrir las vacantes de personal tanto en la parte delantera como en la administrativa.&nbsp;<\/p>\n\n\n\n<p>Innovaciones como la tecnolog\u00eda de carritos inteligentes permiten a los compradores adquirir art\u00edculos por su cuenta sin tener que hacer fila en la caja. En cuanto a las operaciones internas, las etiquetas electr\u00f3nicas en los estantes pueden ayudar a reducir los costos de mano de obra, ya que su mantenimiento requiere menos esfuerzo. Los displays digitales de precios tambi\u00e9n pueden utilizarse para facilitar la fijaci\u00f3n din\u00e1mica de precios, lo cual supone una gran ventaja para los supermercados.<\/p>\n\n\n\n<p>Independientemente de cu\u00e1l sea el objetivo principal de tu tienda este a\u00f1o,&nbsp;<a href=\"https:\/\/ravyx.com\/es\/innovation-retail\/\" target=\"_blank\" rel=\"noreferrer noopener\">soluciones tecnol\u00f3gicas omnicanal<\/a>&nbsp;sin duda mejorar\u00e1n la experiencia de compra en tu tienda. Contar con un conjunto completo de soluciones f\u00edsicas y digitales para tu tienda es fundamental para sobrevivir en el mercado actual. Conf\u00eda en los profesionales de Ravyx para evaluar tus necesidades y ayudarte a llevar tu tienda de comestibles al siguiente nivel.&nbsp;<a href=\"https:\/\/ravyx.com\/es\/request-demo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Solicite una demostraci\u00f3n<\/a>&nbsp;\u00a1Empecemos!<a href=\"https:\/\/ravyx.com\/es\/stcr-blog\/\"><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>It\u2019s safe to say the grocery industry has had its ups and downs since the pandemic&#8217;s beginning. From supply chain disruptions and high inflation to difficulty hiring and retaining employees, grocers are relying more on technology to combat potential issues while catering to increased consumer demands.&nbsp; As we reach the halfway point of the year, [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":2123,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3,1],"tags":[],"class_list":["post-1644","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-grocery","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Here\u2019s What Grocers Are Prioritizing This Year<\/title>\n<meta name=\"description\" content=\"Grocery executives share their top priorities for grocery stores this year including omnichannel advancements 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