{"id":1638,"date":"2023-10-17T13:22:31","date_gmt":"2023-10-17T13:22:31","guid":{"rendered":"https:\/\/stcr.dev.dquinn.net\/?p=1638"},"modified":"2024-04-16T19:39:59","modified_gmt":"2024-04-16T19:39:59","slug":"why-your-grocery-store-needs-loyalty-program","status":"publish","type":"post","link":"https:\/\/ravyx.com\/es\/why-your-grocery-store-needs-loyalty-program\/","title":{"rendered":"\u00bfPor qu\u00e9 su supermercado necesita un programa de fidelizaci\u00f3n?"},"content":{"rendered":"<p>Entre la inflaci\u00f3n y el aumento de los precios de la gasolina, los consumidores buscan formas sencillas de reducir gastos. Y cuando se trata de comprar art\u00edculos esenciales como alimentos, los clientes recurren a sus tenderos locales para que les ayuden a encontrar alternativas de bajo costo.&nbsp;<a href=\"https:\/\/www.supermarketnews.com\/consumer-trends\/many-consumers-willing-pay-premium-loyalty-programs\" target=\"_blank\" rel=\"noreferrer noopener\">Nueva investigaci\u00f3n<\/a>&nbsp;Clarus Commerce muestra descuentos inmediatos en gasolina y comestibles a trav\u00e9s de un programa de fidelizaci\u00f3n de clientes, lo cual es una forma clave de mantener a sus clientes regresando a su tienda.<\/p>\n\n\n\n<p>De los compradores estadounidenses encuestados, el 78% dijo que se unir\u00eda a un programa de lealtad basado en membres\u00eda, y el 72% ya pertenece a uno. Algunos compradores incluso est\u00e1n dispuestos a pagar por un programa de lealtad premium, y casi el 78% dice que considerar\u00eda una cuota de membres\u00eda anual para una marca de comestibles preferida. Para que los compradores se comprometan por completo con su programa, debe asegurarse de ofrecer beneficios lo suficientemente atractivos como para que sus clientes quieran usarlos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">EXPECTATIVAS DEL PROGRAMA DE LEALTAD DE SUPERMERCADO<\/h3>\n\n\n\n<p>Atr\u00e1s quedaron los d\u00edas de distribuir los mismos cupones gen\u00e9ricos a todos en tu tienda. Tus clientes no solo quieren ser recompensados por su lealtad a la tienda, sino que tambi\u00e9n desean una experiencia de compra exclusiva y adaptada a sus necesidades. Las plataformas de comercio electr\u00f3nico hacen esto posible para los compradores en l\u00ednea con descuentos personalizados en sus productos favoritos, recomendaciones basadas en compras recientes y ofertas exclusivas solo disponibles para miembros.&nbsp;<\/p>\n\n\n\n<p>Descuentos por lealtad combinados con&nbsp;<a href=\"https:\/\/ravyx.com\/es\/stcr-blog\/how-use-customer-data-benefit-shopper\/\" target=\"_blank\" rel=\"noreferrer noopener\">recomendaciones de compra personalizadas<\/a>&nbsp;son cruciales para convertir ventas en l\u00ednea. El 59% de los consumidores dice que la personalizaci\u00f3n influye en sus decisiones de compra y el 91% es m\u00e1s propenso a comprar en tiendas que env\u00edan recomendaciones. Ravyx&nbsp;<a href=\"https:\/\/ravyx.com\/es\/innovation-retail\/\" target=\"_blank\" rel=\"noreferrer noopener\">soluciones de software<\/a>&nbsp;facilita el seguimiento de los datos de los clientes, incluso entre tiendas. Con el marketing de precisi\u00f3n, nuestro software para supermercados puede dirigirse a clientes espec\u00edficos y ofrecerles promociones avanzadas.<\/p>\n\n\n\n<p>Eleva tu programa de fidelizaci\u00f3n con las innovadoras soluciones de software de Ravyx. Como muchas tendencias tecnol\u00f3gicas, las innovaciones funcionan mejor como parte de una soluci\u00f3n completa para minoristas.&nbsp;<a href=\"https:\/\/ravyx.com\/es\/request-demo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Aprenda c\u00f3mo<\/a>&nbsp;Ravyx puede ayudarte a optimizar tu tienda en l\u00ednea hoy mismo.<\/p>","protected":false},"excerpt":{"rendered":"<p>Between inflation and rising gas prices, consumers are seeking easy ways to cut costs. And when it comes to purchasing essential items like food, customers look to their local grocers to help them find low-cost alternatives.&nbsp;New research&nbsp;from Clarus Commerce shows immediate discounts on gas and groceries through a store loyalty program is a key way [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":2276,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1638","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why Your Grocery Store Needs a Loyalty Program<\/title>\n<meta name=\"description\" content=\"Get returning customers with larger basket sizes by having a grocery store loyalty program with a personalized 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