{"id":1636,"date":"2023-10-17T13:20:49","date_gmt":"2023-10-17T13:20:49","guid":{"rendered":"https:\/\/stcr.dev.dquinn.net\/?p=1636"},"modified":"2024-04-16T19:39:59","modified_gmt":"2024-04-16T19:39:59","slug":"how-grocers-can-better-cater-hybrid-shoppers","status":"publish","type":"post","link":"https:\/\/ravyx.com\/es\/how-grocers-can-better-cater-hybrid-shoppers\/","title":{"rendered":"C\u00f3mo los comercios minoristas pueden atender mejor a los compradores h\u00edbridos"},"content":{"rendered":"

La pandemia ha cambiado muchas cosas en nuestra forma de vivir, especialmente en lo que respecta a las compras de comestibles. H\u00edbrido, o omnicanal<\/a> Las compras se han convertido en la forma m\u00e1s popular en que las personas obtienen sus art\u00edculos b\u00e1sicos y parece que esto no va a desaparecer pronto. Desde el comercio electr\u00f3nico hasta las tiendas f\u00edsicas, los clientes quieren tener amplias opciones a su disposici\u00f3n. <\/p>\n\n\n\n

Junto con la pandemia, han surgido desaf\u00edos sin precedentes relacionados con problemas en la cadena de suministro, la disponibilidad de productos, la inflaci\u00f3n y el aumento en los precios de la gasolina. Estas dificultades est\u00e1n obligando a los compradores a adaptarse a nuevos h\u00e1bitos de compra. Un estudio de 2022 Reporte de tendencias de compradores de comestibles<\/a> Se descubri\u00f3 que 86% de los compradores preocupados por el aumento de los precios de los alimentos est\u00e1n cambiando su forma de comprar. De los encuestados, 51% buscan m\u00e1s ofertas, 35% est\u00e1n optando por marcas de tienda, 21% compran menos carne y mariscos frescos, y 14% compran menos productos frescos.<\/p>\n\n\n\n

Esto significa que los compradores ya no se conforman con los precios de su supermercado habitual: ahora comparan precios de manera m\u00e1s activa y eval\u00faan sus opciones. Contar con opciones h\u00edbridas les permite combinar los productos que compran y decidir en qu\u00e9 tienda los adquieren. Por ejemplo, 62% de los compradores encuestados creen que ahorran m\u00e1s tiempo al comprar en l\u00ednea, mientras que 43% dicen que obtienen productos de mejor calidad en la tienda f\u00edsica. As\u00ed, una persona puede optar por comprar comestibles en l\u00ednea una semana, pero adquirir productos frescos en una tienda f\u00edsica la siguiente.<\/p>\n\n\n\n

OPORTUNIDADES PARA TIENDAS DE ABARROTES<\/h3>\n\n\n\n

El m\u00e9todo de compra h\u00edbrida no es particularmente nuevo para los supermercados, pero est\u00e1 evolucionando r\u00e1pidamente. Y para interactuar mejor con tus clientes leales, debes crear nuevas formas de simplificar las compras. <\/p>\n\n\n\n

En cuanto al comercio electr\u00f3nico, muchos consumidores creen que pueden elegir los art\u00edculos mejor ellos mismos. Por eso, es fundamental forjar relaciones m\u00e1s s\u00f3lidas con los compradores en l\u00ednea a trav\u00e9s de una comunicaci\u00f3n eficiente, sustituciones inteligentes de productos y sugerencias personalizadas. Estos esfuerzos permiten que el comprador a\u00fan tenga el control, incluso si no es \u00e9l quien toma las decisiones.<\/p>\n\n\n\n

Las expectativas en torno a las experiencias en tiendas tambi\u00e9n han crecido. Opciones de autopago<\/a> se han vuelto esenciales para los supermercados, ya que los clientes se centran en la conveniencia. Las aplicaciones del minorista y programas de fidelizaci\u00f3n<\/a> tambi\u00e9n se est\u00e1n volviendo m\u00e1s populares entre los compradores en tiendas a medida que buscan m\u00e1s recomendaciones y ubicaciones de productos.<\/p>\n\n\n\n

En \u00faltima instancia, adaptarse a la tecnolog\u00eda minorista es crucial para que las tiendas se mantengan competitivas en la industria. <\/p>\n\n\n\n

Ravyx puede encontrarte la tecnolog\u00eda adecuada<\/a> y te ayudaremos a ponerte en marcha en un santiam\u00e9n. Ponte en contacto con nosotros<\/a> \u00a1P\u00f3ngase en contacto con nosotros para ver c\u00f3mo podemos ayudar a que su tienda de comestibles prospere!<\/p>","protected":false},"excerpt":{"rendered":"

The pandemic has changed a lot of things about the way we live, especially when it comes to grocery shopping. Hybrid, or omnichannel shopping, has become the most popular way individuals are getting their staple items and it looks like this isn\u2019t going away anytime soon. From e-commerce to physical stores, customers want to have ample options […]<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3,1],"tags":[],"class_list":["post-1636","post","type-post","status-publish","format-standard","hentry","category-grocery","category-news"],"acf":[],"yoast_head":"\nHow Grocers Can Better Cater to Hybrid Shoppers<\/title>\n<meta name=\"description\" content=\"Hybrid shopping has become more popular since the pandemic. 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Here\u2019s how grocery stores can use technology to meet omnichannel expectations.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ravyx.com\/es\/how-grocers-can-better-cater-hybrid-shoppers\/\" \/>\n<meta property=\"og:site_name\" content=\"Ravyx\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/stcrpos\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-17T13:20:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-16T19:39:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ravyx.com\/wp-content\/uploads\/2023\/10\/How-Grocers-Can-Better-Cater-to-Hybrid-Shoppers-1.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Christina Redell\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@stcrpos\" \/>\n<meta name=\"twitter:site\" content=\"@stcrpos\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Christina Redell\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ravyx.com\\\/how-grocers-can-better-cater-hybrid-shoppers\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ravyx.com\\\/how-grocers-can-better-cater-hybrid-shoppers\\\/\"},\"author\":{\"name\":\"Christina Redell\",\"@id\":\"https:\\\/\\\/ravyx.com\\\/#\\\/schema\\\/person\\\/21466a99e0fb793f13a6ca93603b0822\"},\"headline\":\"How Grocers Can Better Cater to Hybrid Shoppers\",\"datePublished\":\"2023-10-17T13:20:49+00:00\",\"dateModified\":\"2024-04-16T19:39:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ravyx.com\\\/how-grocers-can-better-cater-hybrid-shoppers\\\/\"},\"wordCount\":427,\"publisher\":{\"@id\":\"https:\\\/\\\/ravyx.com\\\/#organization\"},\"articleSection\":[\"Grocery\",\"News\"],\"inLanguage\":\"es-DO\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ravyx.com\\\/how-grocers-can-better-cater-hybrid-shoppers\\\/\",\"url\":\"https:\\\/\\\/ravyx.com\\\/how-grocers-can-better-cater-hybrid-shoppers\\\/\",\"name\":\"How Grocers Can Better Cater to Hybrid Shoppers\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ravyx.com\\\/#website\"},\"datePublished\":\"2023-10-17T13:20:49+00:00\",\"dateModified\":\"2024-04-16T19:39:59+00:00\",\"description\":\"Hybrid shopping has become more popular since the pandemic. 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