{"id":1634,"date":"2023-10-17T13:17:51","date_gmt":"2023-10-17T13:17:51","guid":{"rendered":"https:\/\/stcr.dev.dquinn.net\/?p=1634"},"modified":"2024-04-16T19:39:59","modified_gmt":"2024-04-16T19:39:59","slug":"gen-z-customers-prefer-grocery-shopping-person","status":"publish","type":"post","link":"https:\/\/ravyx.com\/es\/gen-z-customers-prefer-grocery-shopping-person\/","title":{"rendered":"Los clientes de la Generaci\u00f3n Z prefieren hacer la compra en persona"},"content":{"rendered":"<p class=\"wp-block-paragraph\">No solo los tenderos tienen que mantenerse al d\u00eda con la tecnolog\u00eda emergente, sino que tambi\u00e9n deben estar al tanto de los h\u00e1bitos de compra de los consumidores.&nbsp;<a href=\"https:\/\/ravyx.com\/es\/stcr-blog\/study-finds-consumers-still-prefer-store-grocery-shopping\/\" target=\"_blank\" rel=\"noreferrer noopener\">informe reciente<\/a>&nbsp;se encontr\u00f3 que nueve de cada 10 hogares hacen la mayor parte o la totalidad de sus compras de supermercado en persona. Si bien las opciones de compras en l\u00ednea siguen en aumento, parece que la experiencia de la tienda f\u00edsica sigue siendo deseada por muchos.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Las preferencias para las compras de supermercado en tienda f\u00edsica parecen variar seg\u00fan los datos demogr\u00e1ficos,&nbsp;<a href=\"https:\/\/www.supermarketnews.com\/consumer-trends\/more-grocery-shoppers-look-return-stores\" target=\"_blank\" rel=\"noreferrer noopener\">otra encuesta<\/a>&nbsp;se\u00f1ala. El 58% de los clientes de la Generaci\u00f3n Z espera comprar m\u00e1s en tiendas f\u00edsicas, lo que representa el porcentaje m\u00e1s alto en comparaci\u00f3n con otros grupos de edad. Los baby boomers, por ejemplo, tienen la intenci\u00f3n m\u00e1s baja de comprar en tiendas, con solo un 32%.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Las percepciones surgen a medida que los profesionales de la industria invierten m\u00e1s en las experiencias de los consumidores millennials y de la Generaci\u00f3n Z. Los grandes minoristas est\u00e1n explorando&nbsp;<a href=\"https:\/\/www.grocerydive.com\/news\/walmart-food-inspiration-shoppable-snapchat-AR\/621894\/\" target=\"_blank\" rel=\"noreferrer noopener\">realidad aumentada (AR) con funci\u00f3n de compra<\/a>&nbsp;contenido en aplicaciones como Snapchat. La lente \u201cSnap Scan &amp; Shop\u201d permitir\u00eda a los usuarios de Snapchat escanear un alimento que se encuentre en el refrigerador o en la despensa con la c\u00e1mara de un tel\u00e9fono inteligente para generar una lista de recetas con recomendaciones de productos. Los expertos predicen que los consumidores de la generaci\u00f3n del milenio y de la Generaci\u00f3n Z representar\u00e1n el 62% del gasto global en comercio social en un plazo de tres a\u00f1os.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Satisfacer las necesidades de los compradores de la Generaci\u00f3n Z<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Aunque esta es una forma emocionante y pr\u00e1ctica de hacer compras, los datos clave indican que a los compradores de la Generaci\u00f3n Z les importa m\u00e1s el precio que la comodidad a la hora de comprar alimentos. De los encuestados, 80% dijeron que&nbsp;<a href=\"https:\/\/www.grocerydive.com\/news\/price-and-rewards-are-crucial-to-gen-zers-and-young-millennials\/549249\/\" target=\"_blank\" rel=\"noreferrer noopener\">el precio es el factor m\u00e1s cr\u00edtico<\/a>. Esto significa que m\u00e1s compradores de la Generaci\u00f3n Z est\u00e1n dispuestos a esforzarse por encontrar art\u00edculos de menor precio y creen que esto es m\u00e1s f\u00e1cil de hacer en persona en comparaci\u00f3n con en l\u00ednea.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Las tiendas de abarrotes tienen la oportunidad de satisfacer las necesidades de la Generaci\u00f3n Z a trav\u00e9s de recompensas y promociones. El 83% de los encuestados afirm\u00f3 que las recompensas y sorpresas adicionales fomentan una mayor lealtad hacia la tienda, y el 82% se\u00f1al\u00f3 que, cuando las recompensas van acompa\u00f1adas de una oferta especial, esto puede motivarlos a gastar la recompensa. Dado que los datos sugieren que los compradores de la Generaci\u00f3n Z son menos leales a marcas espec\u00edficas, estos incentivos son cruciales para conseguir clientes que regresen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00e1s all\u00e1 del precio y los ahorros, las recomendaciones son la forma n\u00famero uno de ganar clientes leales de la Generaci\u00f3n Z. El 68% de los encuestados est\u00e1 dispuesto a recomendar a un amigo, y el 41% dijo que recomendar\u00eda a un amigo para recibir una recompensa. Esto tiene sentido, ya que cada vez m\u00e1s tiendas compiten por ganar clientes leales a medida que los precios de los alimentos siguen subiendo. La conclusi\u00f3n clave para los minoristas es ofrecer incentivos que los compradores puedan usar directamente en la tienda y en l\u00ednea.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sin tecnolog\u00eda inteligente, su tienda f\u00edsica corre el riesgo de fracasar. No se pierda detr\u00e1s de sus competidores. Use Ravyx's&nbsp;<a href=\"https:\/\/ravyx.com\/es\/innovation-retail\/\" target=\"_blank\" rel=\"noreferrer noopener\">soluciones omnicanal<\/a>&nbsp;para hacer que tu tienda sea m\u00e1s amigable para los compradores y, al mismo tiempo, optimizar las operaciones del front-end y back-end.&nbsp;<a href=\"https:\/\/ravyx.com\/es\/request-demo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Solicite una demostraci\u00f3n<\/a>&nbsp;\u00a1Empieza hoy mismo!<\/p>","protected":false},"excerpt":{"rendered":"<p>Not only do grocers have to keep up with emerging technology, but they must also stay up-to-date on consumer shopping habits. A&nbsp;recent report&nbsp;found nine in 10 households do most or all of their grocery shopping in person. While online shopping options are still on the rise, it appears that the brick-and-mortar store experience is still [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":2253,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3,1],"tags":[],"class_list":["post-1634","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-grocery","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gen Z Customers Prefer Grocery Shopping in Person<\/title>\n<meta name=\"description\" content=\"58% of Generation Z customers expect to shop more in a physical location, which is the highest percentage compared to other age groups.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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