{"id":1632,"date":"2023-10-17T13:15:47","date_gmt":"2023-10-17T13:15:47","guid":{"rendered":"https:\/\/stcr.dev.dquinn.net\/?p=1632"},"modified":"2024-04-16T19:39:59","modified_gmt":"2024-04-16T19:39:59","slug":"grocers-are-using-data-understand-buyer-behaviors","status":"publish","type":"post","link":"https:\/\/ravyx.com\/es\/grocers-are-using-data-understand-buyer-behaviors\/","title":{"rendered":"Los supermercados est\u00e1n usando datos para entender los comportamientos de los compradores"},"content":{"rendered":"

Como h\u00edbrido<\/a>identificaci\u00f3n de compras<\/a> contin\u00faa ganando popularidad entre los consumidores, los tenderos buscan m\u00e1s formas de cerrar la brecha entre sus tiendas en l\u00ednea y f\u00edsicas. Con tecnolog\u00edas emergentes como la visi\u00f3n artificial, el pago autom\u00e1tico y las aplicaciones de comercio electr\u00f3nico, existen m\u00e1s oportunidades para llegar a los compradores donde se encuentren. Esto significa que puede haber lagunas en el seguimiento de valiosos datos de los clientes.<\/p>\n\n\n\n

Los grandes minoristas est\u00e1n enfrentando esto directamente al introduciendo herramientas de an\u00e1lisis<\/a> que rastrean las compras y el comportamiento de los compradores en sus tiendas de comercio electr\u00f3nico y f\u00edsicas. La plataforma podr\u00e1 utilizar an\u00e1lisis de tiendas para discernir conexiones entre la forma en que los compradores interact\u00faan con los productos en las tiendas y en su mercado en l\u00ednea, conectando esencialmente los puntos entre el inter\u00e9s inicial y la toma de la decisi\u00f3n de compra.<\/p>\n\n\n\n

La informaci\u00f3n ayuda al minorista a guiar las estrategias de comercializaci\u00f3n, desarrollar promociones y determinar qu\u00e9 art\u00edculos ofrecer. Y a medida que la inflaci\u00f3n y el aumento de los precios de la gasolina contin\u00faan afectando a los consumidores en todo el pa\u00eds, promociones personalizadas <\/a>son una forma clave de ganar clientes leales mientras se ofrece un gran valor a trav\u00e9s de recompensas y publicidad relevantes. Seg\u00fan un informe<\/a>, el 59% de los consumidores afirma que la personalizaci\u00f3n influye en sus decisiones de compra y el 91% se muestra m\u00e1s propenso a comprar en tiendas que env\u00edan recomendaciones.<\/p>\n\n\n\n

Estas herramientas de an\u00e1lisis avanzadas son incre\u00edblemente \u00fatiles para ayudar a las tiendas a realizar un seguimiento de la demanda de productos, adem\u00e1s de mantener sus estantes abastecidos. Los datos sobre el comportamiento tambi\u00e9n pueden ayudar a los tenderos a tomar decisiones informadas sobre c\u00f3mo deben organizarse sus tiendas para guiar a los clientes hacia los productos que necesitan m\u00e1s r\u00e1pido. Pero los minoristas tambi\u00e9n necesitan invertir en software de an\u00e1lisis que combine informaci\u00f3n de todas las tiendas y plataformas, y ah\u00ed es donde entran en juego los socios tecnol\u00f3gicos minoristas.<\/p>\n\n\n\n

Invertir en an\u00e1lisis de datos avanzados es otra forma en que las tiendas pueden hacer que la experiencia de compra sea fluida para sus clientes. A medida que m\u00e1s supermercados se adaptan a la tecnolog\u00eda emergente, existe una necesidad creciente de invertir tambi\u00e9n en an\u00e1lisis inteligentes. Obtenga una imagen completa de los h\u00e1bitos de compra de sus clientes a trav\u00e9s de la innovadora plataforma de Ravyx soluciones de software<\/a>. Solicite una demostraci\u00f3n<\/a> \u00a1para ver c\u00f3mo Ravyx puede ayudar a optimizar su tienda en l\u00ednea hoy mismo!<\/p>","protected":false},"excerpt":{"rendered":"

As hybrid shopping continues to become popular among consumers, grocers seek more ways to bridge the divide between their online and physical stores. With emerging technology like computer vision, self-checkout, and e-commerce apps, there are more opportunities to meet shoppers where they are. This means that there may be gaps in tracking valuable customer data. Large retailers […]<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3,1],"tags":[],"class_list":["post-1632","post","type-post","status-publish","format-standard","hentry","category-grocery","category-news"],"acf":[],"yoast_head":"\nGrocers Are Using Data to Understand Buyer Behaviors<\/title>\n<meta name=\"description\" content=\"Retailers are introducing analytics tools that track shopper behavior between online and physical grocery stores.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ravyx.com\/es\/grocers-are-using-data-understand-buyer-behaviors\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Grocers 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