{"id":1630,"date":"2023-10-17T13:11:12","date_gmt":"2023-10-17T13:11:12","guid":{"rendered":"https:\/\/stcr.dev.dquinn.net\/?p=1630"},"modified":"2024-04-16T19:39:59","modified_gmt":"2024-04-16T19:39:59","slug":"what-you-need-know-about-online-grocery-shoppers","status":"publish","type":"post","link":"https:\/\/ravyx.com\/es\/what-you-need-know-about-online-grocery-shoppers\/","title":{"rendered":"Lo que debes saber sobre los compradores de comestibles en l\u00ednea"},"content":{"rendered":"<p>Una nueva&nbsp;<a href=\"https:\/\/www.supermarketnews.com\/consumer-trends\/online-grocery-shoppers-spend-more-less-loyal\" target=\"_blank\" rel=\"noreferrer noopener\">Informe de seguimiento de tendencias de consumo<\/a>&nbsp;Esto pone en tela de juicio lo que sabemos sobre los compradores de comestibles en l\u00ednea. Se sabe que los consumidores que prefieren comprar comestibles en l\u00ednea suelen anteponer la comodidad y la rapidez al precio y al ahorro, pero no siempre es as\u00ed. Ahora los compradores dedican m\u00e1s tiempo a comparar precios y a buscar las mejores ofertas en diferentes tiendas.<\/p>\n\n\n\n<p>Esto es lo que los comerciantes deben saber sobre los compradores en l\u00ednea y c\u00f3mo pueden atraer a m\u00e1s consumidores fieles.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">LOS COMPRADORES EN L\u00cdNEA GASTAN M\u00c1S, PERO SON MENOS FIELES<\/h3>\n\n\n\n<p>Seg\u00fan el informe sobre tendencias de consumo, los compradores en l\u00ednea gastan una vez y media m\u00e1s en comestibles que quienes solo compran en tiendas f\u00edsicas, pero no son fieles a una sola tienda. El gasto promedio en comestibles de los consumidores en l\u00ednea es de $594, en comparaci\u00f3n con $388 para aquellos que prefieren buscar en las tiendas f\u00edsicas. Esos compradores en l\u00ednea gastan su dinero en una variedad de minoristas, con entre 3,9 y 6,6 tiendas al mes, en comparaci\u00f3n con las 3,2 de los clientes de las tiendas f\u00edsicas.<\/p>\n\n\n\n<p>Esto significa que los comerciantes de comestibles tienen una mayor necesidad de contar con mejores&nbsp;<a href=\"https:\/\/ravyx.com\/es\/stcr-blog\/why-your-grocery-store-needs-loyalty-program\/\" target=\"_blank\" rel=\"noreferrer noopener\">programas de fidelizaci\u00f3n<\/a>&nbsp;y recompensas para quienes prefieren usar aplicaciones de comercio electr\u00f3nico. La personalizaci\u00f3n es fundamental para estos minoristas en l\u00ednea, ya que ofrecer recomendaciones y ofertas personalizadas facilita la b\u00fasqueda de tus productos favoritos. El 59,1 % de los consumidores afirma que la personalizaci\u00f3n influye en sus decisiones de compra, y el 91,1 % se muestra m\u00e1s dispuesto a comprar en tiendas que env\u00edan recomendaciones.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">LOS COMPRADORES EN L\u00cdNEA SE ENFRENTAN A M\u00c1S DIFICULTADES ECON\u00d3MICAS<\/h3>\n\n\n\n<p>Los hogares que compran en l\u00ednea son un 61 % m\u00e1s propensos a reducir el tama\u00f1o de las comidas por motivos econ\u00f3micos y un 101 % m\u00e1s propensos a tener dificultades para hacer frente a un gasto inesperado. El estudio concluy\u00f3 que estos consumidores podr\u00edan tener hijos y mascotas, lo que supondr\u00eda una factura de comestibles m\u00e1s elevada y m\u00e1s dif\u00edcil de afrontar. As\u00ed que, aunque estos compradores sigan buscando la comodidad que ofrecen los minoristas en l\u00ednea, siguen necesitando dedicar tiempo a comparar precios y encontrar mejores ofertas.<\/p>\n\n\n\n<p>La inflaci\u00f3n y el aumento de los precios de la gasolina podr\u00edan ser otros factores que contribuyan a las dificultades econ\u00f3micas de los compradores en l\u00ednea. A principios de este a\u00f1o, el \u00edndice de la gasolina subi\u00f3 m\u00e1s de un 181 %, mientras que los productos b\u00e1sicos de alimentaci\u00f3n, como la carne, la fruta y la verdura, subieron entre un 1 % y un 1,51 %. Para hacer frente a esta situaci\u00f3n, las tiendas de comestibles est\u00e1n empezando a aceptar&nbsp;<a href=\"https:\/\/ravyx.com\/es\/stcr-blog\/online-grocers-accept-snap-benefits-food-prices-rise\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pagos de EBT y SNAP<\/a>&nbsp;para los pedidos en l\u00ednea. Estas iniciativas contribuyen a fidelizar a los compradores y, al mismo tiempo, permiten que los clientes tengan acceso a los alimentos que necesitan.<\/p>\n\n\n\n<p>A medida que las demandas de los consumidores cambian y evolucionan, los supermercados pueden confiar en Ravyx&nbsp;<a href=\"https:\/\/ravyx.com\/es\/innovation-retail\/\" target=\"_blank\" rel=\"noreferrer noopener\">soluciones para el comercio minorista<\/a>&nbsp;para poder seguir el ritmo de la competencia. Al igual que muchas tendencias tecnol\u00f3gicas, las innovaciones funcionan mejor cuando forman parte de una soluci\u00f3n integral para el comercio minorista.&nbsp;<a href=\"https:\/\/ravyx.com\/es\/request-demo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Aprenda c\u00f3mo<\/a>&nbsp;Ravyx puede ayudarte a optimizar tu tienda en l\u00ednea hoy mismo.<\/p>","protected":false},"excerpt":{"rendered":"<p>A new&nbsp;consumer trends tracker report&nbsp;is challenging what we know about online grocery shoppers. Consumers who prefer online grocery shopping have been known to favor convenience and speed over price and savings, but this is not always the case. Shoppers are now spending more time comparing prices and finding the best deals at different stores. Here\u2019s [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":2275,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3,1],"tags":[],"class_list":["post-1630","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-grocery","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What You Need to Know About Online Grocery Shoppers<\/title>\n<meta name=\"description\" content=\"Online grocery shoppers are more concerned about price than convenience, a new study shows.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ravyx.com\/es\/what-you-need-know-about-online-grocery-shoppers\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What You Need to Know About Online Grocery Shoppers\" \/>\n<meta property=\"og:description\" content=\"Online grocery shoppers are more concerned about price than convenience, a new study shows.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ravyx.com\/es\/what-you-need-know-about-online-grocery-shoppers\/\" \/>\n<meta property=\"og:site_name\" content=\"Ravyx\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/stcrpos\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-17T13:11:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-16T19:39:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ravyx.com\/wp-content\/uploads\/2023\/10\/What-You-Need-to-Know-About-Online-Grocery-Shoppers-1.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta 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