CA — SIR and STCR Rebrand as Ravyx: A Unified Force in Retail Technology — Proudly Serving Canada 

For the US Press Release, please click here.

June 19, 2025 — Montreal, QC — SIR and STCR, two longtime leaders in North American retail technology, are proud to announce their evolution into one unified brand: Ravyx. 

This exciting transition brings together decades of experience, innovation, and partnership under a single name — while keeping the local service, trusted expertise, and strong customer relationships that our Canadian clients have come to rely on. 

“By bringing the two companies together, Ravyx is surrounding itself with professionals and multidisciplinary teams to meet the needs of our clients.” Said Francis Desroches, President of the Canadian Division of SIR, and now Ravyx. “Our values remain deeply rooted in our DNA, and our teams continue to support our clients with the same level of customer service that built our reputation. We will keep innovating to ensure we offer products and services that not only meet today’s needs but also enable our clients to address the future of retail. Ravyx is becoming the benchmark and leader in retail technology.”

Same Local Team. Same Commitment. New Name. 

Ravyx is more than a rebrand. It’s a renewed promise: that the same experts who have supported Canadian grocers and retailers for years are here to stay — with the added benefit of a stronger, more integrated organization behind them. 

Proven Retail Tech, Trusted in Canada. 

With a combined legacy of delivering results and innovating for retailers of all sizes, Ravyx continues to stand on three core pillars: 

• Proven Track Record – Thousands of successful deployments across North America and beyond. 

• Grocery Geniuses – Deep vertical expertise from people who know the business inside and out. 

• Tier 1 Technology Partnerships – Collaborations with the world’s most trusted retail tech providers. 

“This is a pivotal moment of momentum,” said Rich Werneth, CEO of SIR, STCR, and now Ravyx. “By uniting our two companies under a single brand, we’re enhancing our focus and amplifying the value we deliver to retailers. Our customers will continue to experience the same trusted people, world-class technologies, exceptional service, and unwavering commitment — now backed by a stronger, more unified identity that reflects our shared vision for the future.” 

About Ravyx (FKA STCR | SIR) 

Ravyx is a trusted POS technology provider serving the grocery and other retail industries for over 50 years. From independent stores to regional chains, Ravyx delivers tailored solutions that streamline operations, improve customer service, and drive store success. 

Media Contact 

Christina Redell 

Director of Marketing  

Ravyx 

607-341-4272 

credell@ravyx.com